Author: Eilidh Mcgee

When thinking about our products and designs, we also discussed as a group who our customer profile would be. We decided not to base our products to one gender as we believed that our products would be appealing to all genders, much like festivals. They would have a large range of hobbies in social events such as camping or pub, whilst having a large interest in recycling and sustainability. As we wanted to keep the customer Gen Z based, they would have to be in their late teens/early twenties, young adults.

now that we have all come to a group decision on our final outcome, we have decided to produce garments made from waste left at festivals, using raincoats, tends and old bags to created brand new garments for gen z to purchase at festivals, all money gained from this will be donated to charities.

Collectively, we created a pinterest board on how be expect our outcomes to visually look, these included sections of photography, design and logo inspiration.

pintrest

As research into festivals, I headed to After Jam. After Jam is a ski festival in Gloucester that takes place in the day and evening. The festival is hosted by After Jam Collective, a clothing brand that sells ski based wear. During the day, festival goers would watch racers race each other and then head to the tent in the evening to enjoy headliners perform.

This was great research when looking into customer profiles and who we could promote our garments to. From speaking to the festival goers, the majority of people were students as universities from all over the uk were being represented in this festival, Gen Z, around 18-25 years old, however I did see several young youths competing in competitions but the majority of After Jam customers were Gen Z based.

The things that were being worn was countless amounts of bucket hats and boonie hats, ski glasses and baggy cargo trousers, however the amount of boonie/bush hats being worn was very popular. I went around the festival and spoke to festival goers about what they were wearing, where they had purchased their garments and if it was sustainable. I found out that around 20% of people that i asked were shopping sustainably. Moving forwards in this project, I hope that we create a change and inspire gen z. After Jam was a great insight into our future consumers and upcoming trends in garments.

In our first lesson of the collaboration project, we were introduced to our groups and project. We learned that our project is based on sustainability and how we can reduce waste in landfill. Together as group we brainstormed ideas on the different ways that be could reduce waste in the landfill whilst working with a community.

Some brief ideas that we had came up with was; creating a swap shop where people would swap clothes with people, reworking 2nd hand clothing into new garments, creating garments out of rubbish and showing it in a  fashion show. And lastly our strongest idea was based on festival waste and how they produce 23,500 of the most waste in the uk yearly, we would use tents and rubbish to make outerwear and then also set up an online app where people can swap waste.