When thinking about our products and designs, we also discussed as a group who our customer profile would be. We decided not to base our products to one gender as we believed that our products would be appealing to all genders, much like festivals. They would have a large range of hobbies in social events such as camping or pub, whilst having a large interest in recycling and sustainability. As we wanted to keep the customer Gen Z based, they would have to be in their late teens/early twenties, young adults.