In order to help retain customers for your cosmetics company, it is important to have a suitable initiative. In this blog, the following initiative will be discussed: ‘Using email marketing to improve customer retention- with a focus on promotional emails’ Email marketing is one of the most cost-effective promotional methods, because it allows you to […]
When forming new initiatives for your business strategy, it is important to consider whether they are innovative, and are appropriate to any issues in the previous strategy- such as missing an underrepresented market (Dye and Sibony, 2007). This blog will focus on the initiative of using Instagram to target a new customer audience in the […]
I’m sure we can all admit that social media has now become a ‘staple’ in our lives, using Facebook, Twitter and more, to connect with people and find out the latest news. With 70% using Facebook daily in 2014 (which we can assume has now increased), it proves to have a huge scope for businesses […]
A website is a vital part of a company. Akincilar & Dagdeviren (2014) shows that it not only provides a way to generate revenue and draw in customers, but also allows for the promotion of products and services. Every website differs, such as the people it is aimed at, the pictures and information they provide, […]
About Colchester Zoo, originally known as Stanway Hall Park Zoo, first opened on the 2nd June 1963, and is currently the 11th best in the world. It homes around 260 species such as Komodo Dragons, Meerkats, Lemars, Giraffes and Elephants. https://www.colchester-zoo.com/ Who is their target audience? In general, their audience is mainly families, especially those […]
Their Story Argos, who currently serve 123 million customers a year, have recently taken the plunge to open 53 new digital stores in the UK. With over 20 million people now owning a tablet, the opening of the stores is believed to mirror the experience of online shopping. People will now have an easier method […]
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