Content production

For the last month of the module i moved away from Brighton and was full time in Southampton although this made it increasingly hard to create content for my brand and set up shoots. I instead decided to build the image of the brand and the aesthetic of the brand. I did this by taking photography of items, architecture and other moments in time that I thought incapsulated the vision of Guava Garage. This was an important way of communicating the brand without having access to models and studios. Although i found this incredibly difficult as it mean i only had limited resources to work with. personally I think I caught the image the best i could. Ways in which i did this was by wandering the street of Southampton trying to find images in theĀ  city landscape that i could go on to edit and photoshop with the Guava Logo. I wanted to focus on the colours that I had chosen for the pallet and i took particular interest in shop windows with interesting items, unique buildings and small mundane places that would be overlooked.

if I were to produce a shoot I would have dressed the models in sustainable garments, coloured and styled in the urban street style with particular accessories. This would be shot in an antique store or in front of an interesting architecture with the main focus being the sustainable garments.

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