THE TOKYO METAVERSE
METAVERSE – WHAT DOES IT MEAN…?
WHEN LOOKING INTO THE FUNCTIONAILTY AND WHAT THE METAVERSE CONSISTS OF IT IS EVIDENT THAT IT CAN BECOME VERY MISTUDE. THIS EMRGING 3D DIGITAL SPACE USES THE LIKES OF VITUAL REALITY, AUGMENTED REALITY AND VIRTUAL WORLDS TO ENABLE THE INDIVIDUAL TO EXPERIENCE A LIFE LIKE REALITY IN A PERSONAL SETTING.
ULTIMATELY THE END GOAL OF A FUNCTIONAL METAVERSE IS TO CREATE A SPACE WHERE PEOPLE CAN CONNECT TO A PLTFORM THROUGH THEIR DEVICES TO WORK SEAMLESSLY WITH THOUSANDS OF OTHERS WITHIN THE SAME AUMENTED WORLD.
THIS CREATION OF A UNIVERSRSE THAT LEAVES OPPURTUNITIES ENDLESS ENABLES COMMUNITYS TO CREATE CULTURE AND ARTISTIC VISION INWHICH THEY MAY NOT BE ABLE TO CREATE/CONNECT IN REALITY.
A METAVERSE OPENS THE DOORS FOR NEW ART, MUSIC AND DEVELOPMENT TO OCCUR.
ONE MAIN EXAMPLE OF THIS WITHIN THE FASHION INDUSTRY WAS DURING THE DECENTRALANDS METAVERSE FASHION WEEK IN MARCH 2022. THIS FASHION WEEK ATTRACTED BIG BRAND NAMES SUCH AS DOLCE & GABBANA, ESTEE LAUDER AND ETRO. THIS INTODUCTION OF THE META VERSE WITHIN THE FASHION WORLD ALLOWED SPACES SUCH AS ‘THE GUCCI GARDEN’ TO BE CREATED IN 2021 WHICH SAW A RECEPTION OF 19 MILLION VISITORS. THIS ALLOWS FOR A WHOLE DIFFERENT MEDIUM TO BE USED WITHIN THE INDUSTRY ALLOWING FOR TECHNOLOGICAL ADVANCES SUCH AS ONLINE SHOW ROOMS OR 3D VIRTUAL RUNWAYS.
ANOTHER BRAND THAT UTILISED THE USE OF THE METAVERSE AND A FUTURISTIC TAKE WITHIN THE FASHION WORLD WAS BALENCIAGA WITHIN THE BRANDS FALL WINTER CAMPAIGN IN 2021 SAW THE INCLUSION OF VR. FOLLOWING A FIRST PERSON ROLE PLAYING GAME AND LOVE STORY, THE BRAND WAS ABLE TO SHOWCASE THE SS22 COLLECTION WHILST ALSO TAKE THE VIEWER ON A JOURNEY FOLLOWING TWO ANIMATED CHARACTERS AND THEIR LOVE STORY WITHIN A VIRTUAL WORLD. THIS CAMPAIGN OPENS UP A WHOLE NEW ASPECTS TO ENTERTAINMENT AND THE PROGRESSION OF FASHION ALLOWING BRANDS TO PORTRAY THEIR NEW RELEASES IN MULTIPLE DIFFERENT MEDIUMS WIDENING THEIR AUDIENCE AND OPENING NEW ARTISTIC VISION.
AFTER REALISING THE CAPABILITY OF THE META VERSE, I CAME UP WITH THE IDEA TO ATTEMPT TO CREATE A CHARACTER INVENTORY FOCUSED ON THE SEVERAL HARAJUKU STYLES. THE WAY I WOULD WANT TO PORTRAY THIS IS THROUGH THE POV OF A NORMAL PERSON WHO WOULD WAKE UP AND PUT ON A PAIR OF GLASSES WHICH WOULD HAVE AN INTERFACE BUILT IN WHICH WOULD ALLOW THAT PERSON TO PICK FROM A A VARIETY OF CHARACHTERS ALL INSPIRED BY THE HARAJUKU SUB-CULTURE. I WANT TO CREATE A SWIPING ASPECT TO THE IDEA SO THAT THE PERSON CAN SWIPE THEIR HAND AND FLICK THROUGHT THE CHARATERS MUCH LIKE IN VIDEO GAMES. TO ALLOW THEM TO CHOOSE HOW THEY WOULD WANT TO EXPRESS THEMSELF ON THAT DAY. I WOULD WANT TO IMPLEMENT AN OPTION TO BE ABLE TO CUSOTMIZE THE CHARACTER BY BEING ABLE TO PICK FROM A VARIETY OF DIFFERENT GARMENTS AND APPLY THEM TO THE CHARACTER. THIS WOULD ENABLE STYLING CREATIVITY FOR THE PERSON WITHIN THE METAVERSE AND A MORE PERSONAL ASPECT TO THE IDEA. THE WAY I WOULD GO ABOUT THIS IS BY EXECUTING MY OWN SHOOT OF DIFFERENT CHARACTERS, CLOTHES AND ACCESSORIES. I WOULD THEN LIKE TO APPLY THIS TO A SOFTWARE AND THEN INTERGRATE IT INTO A FILM OF SOMEONE WAKING UP AND PUTING ON THE GLASSES WHICH WOULD THEN SWITCH TO THE INTERFACE.
HOWEVER, I WILL NEED T LEARN HOW TO CODE AND FILM THIS WHICH I MAY BE DIFFICULT SEEING AS I HAVE NEVER CREATED SOMETHING SIMILAR TO THIS.