Thirdly, it allows news media companies to self regulate and abide by the law of the land, especially in compliant with data protection laws protecting such as GDPR, privacy and copyright matters.

On the other hand, the unintended consequence can be if larger media companies have more say over social media content that may eventually evict smaller news media companies, independent researchers, content creators out of these platforms, making them unable to make it to the larger public’s reach; otherwise, this would have been giving them access to these greater reach via these two platforms. If this is the case, social media can become non-social media, restricting access to some.

One way out of this can be, governments, regulators can work proactively to make accessing these platforms fairer and their reach broader.

The governments could work out a percentage formula on how much content one company can provide in 24 hours, dividing the day and night based on peak time reach and none peak time reach.

The industry can develop norms and invariably monetise their content found in these time slots giving huge opportunity and scope to industry, governments, individuals, and society at large not only to use existing business models but also generate new in the short and medium period.

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