Augmented Reality

Definition – ‘Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real world are enhanced by computer-generated perceptual information’,

You could use AR in a variety of art forms, such as;

• Stickers
• Prints on clothing items
• postcards
• Posters
• Printed Advert Letters

These are all really great for advertising artwork and promoting businesses.

Pokémon Go is a popular game that uses augmented reality where you use your mobile phone camera and find hidden illustrations through the game. Created in 2016 by Niantic and Nintendo with a collaboration from the Pokémon company.
The game tracks your location on maps and uses their In game map to show you where to go and decide when Pokémon characters appear.

The Pokémon characters vary from popular to rare, and you gather points. This keeps

the user interesting and wanting to play more.

 

 

Precious Okoyomon is a  London born poet, chef and artist who lives in New York City.
In the 2021 augmented reality art show by Frieze, Precious Okoyoman’s work ‘Ultra Light beams of Love’, showed two flower animations on a patch of grass,  that read poetry. The flowers are completely three dimensional in the camera, and you can walk around them and through them. The AR was showed using an app created by Acute Art.

https://www.frieze.com/video/explore-augmented-reality-works-precious-okoyomon-cao-fei-and-kaws-frieze-new-york-2021

 

 

 

 

AR exhibition by Acute Art – The Looking Glass.

The looking glass is an outdoor exhibition where all the artwork is intangible and invisible unless you stand in the right spot and use your phone’s camera. To activate the art, you have to scan a QR code.
The title ‘The Looking Glass’ Is inspired by Lewis Carroll’s ‘Alice in Wonderland.’
‘in a sense the phone has become this new kind of portal, a rabbit hole that takes us to all of these different worlds.’ – Emma Enderby, Organiser.

Julie Curtiss is a French illustrator whose work is presented in exhibition.
The work is of a female figure, who is naked and shown from the back. If you try to see the front of her, she shuffles away. There is no possible way to see the front of her body and her face. The piece is simple yet effective. The viewer feels uncomfortable as you feel as though you are really looking at a nude woman who is feeling embarrassed and nervous.

 

 

 

 

 

 

 

 

 

 

 

 

What is a QR code and how do they work?

A QR code is a type of barcode, created by a Japanese company called ‘Denso Wave.’
It is a barcode that is readable by scanning on a phones camera .

Recently there has been a surge of QR codes being used because of the COVID-19 pandemic so there is lack of touching items. Such as menus at a restaurants and online ques for shops. QR codes could aslo be used on business cards and newspapers.

In the world of AR and AR artwork, QR codes work to scan and present the artwork.