Xbox president Sarah bond announces that android users will be able to purchase big titles on their android app, and users will be able to play these games over Xbox cloud gaming.

Currently the Xbox app provides cloud gaming as a way to play your Xbox games whilst your device is fully connected via WIFI and the console itself is turned on, however as from November, users will be able to purchase full titles and play them directly from the app.

This completely differs from the planned Microsoft mobile store which is planned to rival against the play and app store.