University of Brighton Careers Blog

FREE Zoom beepurple workshop on hype-free marketing tactics for students and alumni going freelance or setting up their own business

No research, no marketing, no sales: get your marketing working  using empathy, authority and story to build your customer base

Wednesday 17 November, from 5.30–7.30pm

BOOK your FREE place here

https://brighton.onlinesurveys.ac.uk/no-research-no-marketing-no-sales

 

Having recently launched their own new business, marketing expert Simon Batchelar @pallantdigital is perfectly placed to remind you of the importance of researching your market and your customer, working out how to reach them and coming up with a cost-effective action plan.  Sales and work will not magically flow towards you without it! They have run their own marketing agency for over 18 years and have  transformed the marketing of over 400 small businesses. This is not to be missed!

It’s easy to think that unless you are relentlessly posting on social media, you are not doing enough. Simon dismisses the marketing hype  and tells you what you should be doing to get your marketing working (including building an email list with great content).  You don’t have time to be relentlessly chasing vanity metrics, you have a business to run!

Simon will help you  visualise,  identify and target your customer in a practical way and build an audience of people who like what you do and want to know more.  They will share their considerable experience in coaching and advising startups and freelancers to build their businesses using cost effective, empathy led marketing.

Above all, Simon emphasises the following three tips:

Be authentic – Be yourself and put yourself out there (people will be nice)

Focus on your goal, not vanity metrics – use a marketing funnel to nurture and convert more of your ideal customers

Don’t sell, show up and add value – no one likes a pushy salesperson especially on social, so don’t try and sell just add value.

Join us and Simon  on Wednesday for this brilliant, practical  workshop which will fire you up  with great ideas  and serve up practical ways to kickstart your marketing.

Wednesday 17 November, from 5.30–7.30pm

BOOK your FREE place here

https://brighton.onlinesurveys.ac.uk/no-research-no-marketing-no-sales

 

beepurplebusiness startupdigital marketingentrepreneurshipmarketingsocial media

Helen Carley • 15/11/2021


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