CPW Blogs

"You don't take a photograph, you make it." – Ansel Adams

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Lauren Maccabee

Lauren Maccabee was a former BA Photography Graduate of Brighton University. Maccabee is a portrait, documentary and fashion photographer, based in London. When she came in for our professional practice lecture, she discussed many useful points on how to succeed in the freelance industry.

 

When emailing a potential employer make sure you are brief and that you reply to them either on the same day, or the next day. Ensure you are conversational and remember, you don’t need to be super formal when emailing.

 

Maccabee also informed us of the variations between different kinds of photographic work such as; editorial work. Editorial work involves magazines and online features and is usually low paid, for free or just your supplies covered. However, you have more freedom and can stick to your style of shooting but, the work is often last minute.

 

Whilst discussing commercial work, she informed us that you shouldn’t be afraid to ask questions so you understand the full usage and requirement of the imagery in order to make your client happy.

 

Assisting other photographers is a great way of having a different insight into the industry so, reach out to photographer’s you admire and offer to assist on editorials for free. If you are working in a studio environment, wear black so you don’t mess with the white lighting. Finally, don’t show your work to the client on a shoot when you’re assisting unless the client asks you as, the photographer will see it as disrespectful and some have been known to not work with you again if you do this.

 

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Clare Griffiths – Beepurple

Clare Griffiths is a part of the Beepurple careers and employability team. During her discussion she informed us that there are 7 key steps when it comes to succeeding in self-employment:

 

  1. You need to come up with an idea.
  2. You need to research into your chosen market.
  3. You need to write down any ideas.
  4. You need to test and refine your ideas.
  5. You can access business support for help.
  6. Don’t ever stop marketing.
  7. Remember nothing goes to plan, obstacles can get in the way.

 

When generating ideas, you need to ensure your product or service solves a problem and that it has a use that is required by the target market. You also need to remember that sometimes your original idea won’t always be the one you end up creating a business out of, so always be open-minded.

 

Whilst researching your target market ensure you are really clear on who your target market is, and what you feel their specific needs are. Always make sure you listen to your customers and clients as; they will be open to tell you what they need if you just listen.

 

When analysing your ideas, always think about questions like these: Does your product/ service meet your customers needs? Do you have the necessary skills and resources to make your ideas happen? Will you generate enough revenue to cover your costs and create a profit? And many other questions, there will always be questions you need to think about when entering the world of self-employment but, companies like Beepurple are here to guide you on your journey.

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Lindsey Smith

During our lecture this week we were introduced to the guest speaker for the week, Lindsey Smith. Who is Lindsey Smith?

 

Lindsey Smith is a photographic artist and freelance facilitator. What is an arts facilitator? Generally, an arts facilitator is someone who provides resources, knowledge, inspiration and support to people in the community who wish to make and learn about art. Smith engages with various individuals, on all different types of freelance projects which she is invited to participate in to help guide others.

 

During her talk she discussed the six models of practice:

 

  1. Artist as catalyst.
  2. Artist as a provider of new skills and processes.
  3. Artist as facilitator.
  4. Artist as mentor.
  5. Artist as mediator.
  6. Artist as collaborator.

 

In the course of her discussion, Smith pointed out during each of the six models of practice the artist will engage with individuals, communities, societies in arts and culture; as the audience, participant, co-creator or producer.

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