Tagged: social science

Ethnography for Design

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Our thanks to the excellent Rebecca Nash at research company ESRO for providing us with a lecture in this years guest lecture series.  A fascinating session on how ethnography at ESRO is used to to find out what people actually do and how they actually behave, as opposed to just what they might say they do in interviews and focus groups, with some good case studies of how resulting products can change peoples lives. So what product would you conceive to reduce aggression in hospital waiting rooms . . . . . ? Thanks Rebecca!

Designing for People – Part 2

 

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A wealth of presentations were given at the Institute of Ergonomics and Human Factors annual conference last week, and I wanted to share just some of the key snippets of knowledge from the conference:
– British Standards are about knowledge – knowledge about what ‘good’ looks like.  They are devised to be best practice enablers – they help people to deliver better. Standards are not regulations; regulations detail the minimum legal requirement, complying with standards is not a legal requirement (note: some regulations are called standards which creates confusion in this area).

– Good design requires the consideration of the three P’s – People (the benefit the product delivers to the users, how usable and desirable it is), Profit (commercial viability, technical viability and compatibility), and Planet (resource consumption, waste control, energy efficiency).

– In order to develop inclusive technologies there is a need to understand past experiences with technology and draw on the forms of interactions they demanded of their users, e.g., single action single response for today’s elders.

–  Usability and sustainability can be thought of as mutually inclusive and complementary components. This insight was gained from a tap design study that subjectively measured the usability of three taps in public toilets; usability scores were then compared to the amount of water used when people washed their hands.

Eddy Elton