Tagged: psychology

Designing for People – Part 2

 

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A wealth of presentations were given at the Institute of Ergonomics and Human Factors annual conference last week, and I wanted to share just some of the key snippets of knowledge from the conference:
– British Standards are about knowledge – knowledge about what ‘good’ looks like.  They are devised to be best practice enablers – they help people to deliver better. Standards are not regulations; regulations detail the minimum legal requirement, complying with standards is not a legal requirement (note: some regulations are called standards which creates confusion in this area).

– Good design requires the consideration of the three P’s – People (the benefit the product delivers to the users, how usable and desirable it is), Profit (commercial viability, technical viability and compatibility), and Planet (resource consumption, waste control, energy efficiency).

– In order to develop inclusive technologies there is a need to understand past experiences with technology and draw on the forms of interactions they demanded of their users, e.g., single action single response for today’s elders.

–  Usability and sustainability can be thought of as mutually inclusive and complementary components. This insight was gained from a tap design study that subjectively measured the usability of three taps in public toilets; usability scores were then compared to the amount of water used when people washed their hands.

Eddy Elton

Designing for People

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The Ergonomics and Human Factors conference 2013 takes place in Cambridge this week.  When I attend this conference I’m always amazed at the breadth of research that is undertaken within this discipline.  Just flicking through the programme I can see that there are sessions dedicated to Work & Wellbeing, Human Computer Interaction, Accessibility, Design Approaches, Standards, Risk, Transport, Ageing Workers, etc.  I wanted to emphasise in this blog that Human Factors (Ergonomics) is concerned with anything and everything that has a human element attached to it, and not just the design of chairs, which appears to be the common misconception.

I’m hoping that this year’s conference has papers that talk about innovative ways in which Human Factors has been applied.  I was particularly inspired by the recent Horizon programme on BBC 2 that emphasised the importance of the discipline in safety critical procedures, e.g. surgery, flying, fire rescue, etc.  I’ll report back at the end of the conference to highlight some of the interesting talks and people I have met.  Eddy Elton

Guest Lecture: Catherine Payne

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We had a brilliant talk this morning on the psychology surrounding behavioural change.

Catherine Payne, who has worked with various companies including Lucozade, talked us through some established psychological models concerning behavioural change, and applied them in a way that could help us understand how to influence consumers to change their behaviour and adopt our products.

She also took the time to sit with students in the studio afterwards and speak to individuals specifically about their product designs.

Thanks Catherine.