TEDx
Emily Brookes TEDx talk is now on line. Well done Emily!
Tagged: Emily Brooke
Could Hi-tech accessories make cycling safer?
Former University of Brighton student Emily Brooke has once again made the headlines in a BBC News article looking at hi-tech accessories in the cyclist safety market.
[youtube=http://www.youtube.com/watch?v=fy3lG2Q7Wkg&w=700&h=400]
Brooke’s product BLAZE is gaining worldwide recognition for it’s inventiveness and simplicity since it took crowdsourcing website Kickstarter by storm. The BBC article highlights other bike safety products such as the Hovding ‘invisible’ helmet – a bicycle helmet worn around the neck that deploys like an airbag when impacted.
There’s no doubt that hi-tech accessories will improve safety to a very vulnerable commuter market, and hopefully BLAZE and such products will achieve this sooner rather than later.
The BLAZE Laserlight is available for pre-order now from HERE (shipping January 2014)
Graduate Project: Blaze
Emily Brooke, a Brighton Product Design graduate from 2011, has recently launched her Blaze bike light onto kickstarter.com.
The bike light features a super bright LED that projects the symbol of a bike down onto the road ahead of the cyclist. This alerts road users ahead of the cyclist of their presence, helping to prevent vehicles turning across the cyclist’s path making them more visible and more safe.
She has also been featured in an article in the Daily Mail.
Check out her appeal on kickstarter.com, and her charming promotional video. This really is a great project, so help her along the way if you can.
Good luck Emily!
Brighton Product Lab