In case you missed it, last month Jonathan Chapman gave an insightful and thought provoking presentation entitled ‘Meaningful Stuff: Designing Longer-Lasting Material Experiences’. Fortunately the University of Brighton filmed the Professor’s inaugural presentation and you can view it in full view Youtube below.

[youtube http://www.youtube.com/watch?v=iBECx-L55Fg]

Jonathan Chapman is a Professor of Sustainable Design in the School of Art, Design & Media, and Course Leader of the MA Sustainable Design – a ‘transdisciplinary’ postgraduate course, which he co-wrote and launched (2009). Chapman is also the author of Emotionally Durable Design: Objects, Experiences & Empathy (Earthscan, 2005). The books main focus of ’emotional durability’ has been adopted by designers, students and educators around the world, providing valuable shorthand for the complex and manifold factors that determine the endurance of ‘value’ and ‘meaning’ in a given object.