Whilst visiting galleries in London i also carried out some brand research by analyzing popular high end brands and also high street brands. I looked and compared how the logos were designed, shop layout, clothing and advertisements. Doing this inspired me to think about how i wanted my brand logo to look and gave my ideas for future shoots. My favorite brands were All Saints and Adidas.

 

 

The first Gallery I visited was ‘The Photographers Gallery’. Two of the Photographers that I was unaware of before visiting were Dana Lixenberg and Roger Mayne and they happened to produce the work I felt most inspired by. Above are the 4 images by Dana that I enjoyed the most, the images to me were interesting as they captured real people in real life situations. I was also intrigued by the stories behind the images and the use of diverse people she choose to photograph. The black and white images made me want to experiment with film photography and want to go out onto the streets and photograph strangers. Roger Maynes images were similar in the respect they captured real people in film photography. His photographs were  taking in the 50’s and 60’s in the streets of London.

Not only was i impressed with the quality of the photographs but there were many elements that made me admire them even more. From the portraits, models, locations and fashion. The photographs related to my urban style and fascination. The clothes the models were wearing inspired me to do a similar shoot which i styled in a similar way. The other galleries i visited were Saatchi and Tate.

I created another lock up design that i felt would translate well to laser cutting. The idea for this lock up came from the theme of my Zine being on social media and change within the Youth. I used the same font Masterhead design but hand rendered a retro style bubble around it that i felt resembled a text message box.

Using one of my most successful Masterhead designs i hand rendered a lock up i could get laser cut. The idea came from the theme of my Zine Youth Culture which i feel has a strong connection to the streets which is where i got the idea to draw simple designs of modern buildings. Although i liked the style of the lock up i don’t feel like it would be appropriate to laser cut or compliment my Zine.

 

Hierarchy: Refers to the order of information in respect to its importance.

Alignment: Refers to the structure of design, this helps to create order and visual relationships. It is used to organised graphic elements and the two most important alignments are called edge and centre.

Contrast: Contrast refers to opposites, it is used to create impact and often has a focal point. An example of contrast is dark v light or thick v thin.

In the workshop with Martha we were introduced to the typography design principles. We learnt that there are 5 in total: Alignment, Contrast, Repetition, Hierarchy and Balance.

In another session with Martha we learnt about the important of having and Masterhead and Strapline for our Zine and created our own. All zines have Masterheads as they are the title of the Magazine or Journal which allow people to identify them. Straplines are used to add interest and give the reader a sense of what may be inside. They are used as a selling pitch.

Before creating my own Masterhead i had to come up with what i wanted to call my Zine. To do this firstly i brainstormed any ideas i had for a title, as my Zine was about Youth Culture so i wanted to call it something that linked to this but also had a hidden meaning. I came up with the name ‘Disconnected’, This to me suggested how i feel the youth are disconnected from the society due to social media and change and i liked how it also linked to phones and technology.

I hand rendered the word ‘Disconnected’ in a variety of different of fonts which i felt would link to the style and front cover design of my Zine. I then went through the same process to create the Strapline ‘ raw and unedited modern youth’ something i think the images and illustrations in my zine will express.