tourism economy | School of Business and Law

Italian Ministry of Tourism advertisement

Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

Former tourism student gives guest lecture on destination marketing organisations

Lyn Trapano, a former tourism student, visited our current cohort to talk about the purpose of destination marketing organisations. Lyn graduated from the University of Brighton in 2001 and now works as the Partnership and Visitor Services Manager at Visit Brighton. She came and spoke to our first-year International Tourism Management BSc students about statistics…