destination marketing | School of Business and Law

Italian Ministry of Tourism advertisement

Student work: An Italian destination marketing campaign critique

The School of Business and Law’s Destination Marketing module is an optional module for a number of courses, including Marketing Management BSc(Hons) and International Business Management BSc(Hons). The module explores the ways in which destination marketing is about much more than simply the marketing of tourist destinations. It looks at how destinations differentiate themselves from…

Destination marketing through film and literature

Last week, students on our Destination Marketing module learned about historic fictional literature figure, Heidi. Heidi is epitomised as the curly haired Swiss girl running through the Swiss Alps. She is the immortalised character of author Johanna Spyri, who created Heidi in the late 1800s. Onna Rageth, a senior research associate at the University of…

Guest lecture: Analysing Eurovision as a destination marketing campaign

Our students have been looking at the Eurovision Song Contest as a case study to evaluate how events and festivals are used for destination marketing purposes. Guest lecturer – Dr Catherine Baker from the University of Hull, spoke to our students about the Eurovision Song Contest in Liverpool earlier this year. Catherine leads on the…

Tourism alum shares advice for securing a grad job with current students

The marketing team at VisitBrighton came to Elm House to speak to our tourism students about their marketing strategy and campaign activity. Students welcomed Charlotte Barrow, Senior Marketing Executive at VisitBrighton, and Lilli Pullan, Marketing Officer at VisitBrighton and former International Tourism Management with Marketing BSc student. Lilli joined the VisitBrighton team over the summer,…