Business and Management Industry Law Marketing Student Life Undergraduate

Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

Digital Marketing Student Blog: How to effectively increase your permission based email marketing database for a small food business

Following Beth Nicholson’s last post, I wanted to share her excellent blog on permission based marketing. Permission based email marketing Permission based email marketing was introduced due to the increasing amount of ‘spam’ emails that were being received by customers (Ellis-Chadwick & Doherty, 2012). It is now the law in England to obtain the recipients’ permission…

Building trust online: how can newly developed e-commerce sites obtain great customer testimonials?

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

Yay! It’s time to go to work!

In a recent interview with Sussex Chamber of Commerce’s member magazine Business Edge, our Creativity in Enterprise module leader, David Foster, highlights common symptoms of a business working sub-optimally, affecting staff morale: environmental – the cleanliness of the working environment, desk-space, availability of parking etc. emotional – the absence of camaraderie, or not feeling valued cultural –…

Tania Davies on joining through Clearing and making lifelong friends

Tania Davies successfully graduated in 2016 with a degree in Business Management with Economics, after joining the University through clearing after a sudden change of heart “I am proud to be a Brighton Business Graduate because without the support of the Brighton Business School I would never have secured a position at one of the…

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by students who study business and management degrees at university and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years,…

Emerging themes and how to get recruited in the digital industry

On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended an Open Day at the Jellyfish Digital Marketing Agency‘s office in Brighton. The visit was the latest event in the ongoing relationship being developed by the Business School with Jellyfish that is enabling students to gain insight from one of The…

Tips on how to build authentic relationships with local influencers, encouraging them to promote your business

Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As part of this module, Beth’s blog talks about how to use influencers to promote your business. Tips on how to build authentic relationships with local influencers, encouraging them to promote your business (without the monetary sum) There has been a distinctive shift…

Developing leaders and leadership development with the DLCC

The 9th annual Developing Leadership Capacity Conference (DLCC) takes place on Thursday 13 and Friday 14 July 2017. In keeping with the Business School’s track record of successfully hosting national and international conferences, this year we will be hosting the annual DLCC conference. This well-established conference benefits from a unique focus upon developing leaders and…