School of Business and Law

Inspiring journeys to work

Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

Continue Reading

Student tweets make business sense

By Lauren Wheatley, Business Management BSc(Hons) student During a recent digital marketing workshop, we were asked to look at our email inboxes to detect good use of personalisation within emails. Does the company bombard you with random emails or do they specifically want to know you and your past/potential consumer habits? The emails that I chose were…

Continue Reading

On the frequency and intensity of hurricanes in Brighton

By Kevin Turner Typhoon Haiyan hit the Philippines on November 8th 2013. The final death toll is still not yet known, but is expected to be in the region of 8,000 people. Millions of people have been affected by damage to property and are in need of urgent aid to survive. Haiyan is considered to…

Continue Reading

European Conference on Social Media to open with a challenge to the hype around Big Data

Farida Vis, research fellow  at the University of Sheffield and widely acknowledged expert on social media, data journalism and citizen engagement has agreed to open the first European Conference on Social Media in Brighton, July 2014 (#ecsm2014). Her talk will “chart the evolution of research on social media, which now spans many disciplines and many…

Continue Reading

1 6 7 8
Skip to toolbar