School of Business and Law

Inspiring journeys to work

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Free Access for Students to Brandwatch Analytics

Entrepreneurs, marketers and sales teams all need to understand how today’s digitally empowered consumers reach and interact with their brands, and their competitors. Ben Hackett from Brandwatch recently led a guest lecture to students on how to understand online conversation and data can inform marketing decisions. Insights powered by social media Brandwatch specialise in providing insight…

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Nina Finney on applying theory with best practice

Nina Finney, graduated with a degree in Business Management with Marketing from the Brighton Business School in 2013. “I am proud to be a Brighton Business School Graduate because the Business Management with Marketing course gave me a snapshot of the key levers which are crucial to understand when driving a business forward, and applying theory with best practice.”

Dominic Taylor on developing confidence

Dominic Taylor graduated from the University of Brighton in 2013 with a BA Honours Business Management with Marketing. Dominic continued studying at Brighton to complete his MSc in Marketing.

Chris Gilpin on Industrial Placements

Chris graduated in 2008 with a degree in Business Studies with Marketing after successfully completing a placement year working in industry. “I am very proud to say that I am a Brighton Alumni.  Since leaving the Business School I have started out in a career in Marketing for a number of large Medical Device companies and…

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How sci fi-inspired innovation treads a fine line between dystopia and utopia

Paul Levy, University of Brighton The race is on to bring a jetpack to market. New Zealand-based Martin Aircraft has a jetpack which is due to go on sale this year and US-based JetPack Aviation is working on a more streamlined offering. So aviation junkies with the cash to spare will soon be able to…

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Charlotte Horwood: Proud to be a graduate of Brighton Business School

Charlotte Horwood, graduated from Brighton Business School in 2012 with a First Class Honours in Business Studies. “Four years on and I still believe that I couldn’t have achieved what I have in my career so far without my degree. “I’m hugely proud to be a Brighton Business School Graduate, as studying for my degree equipped…

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Tamara Labelle: Proud to be a graduate of Brighton Business School

Our alumni have been providing us with an update on their careers since graduating from Brighton Business School. Tamara Labelle, graduated in 2013 with a 1st in Business Studies with Marketing. “I left Brighton University three years ago, and am now working as a Product Marketing Manager for a pet insurance company.  I design the marketing strategy and…

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Prizegiving 2016: Recognising students’ achievements

On 28 July, Brighton Business School held its annual prize-giving ceremony. Sponsored by local businesses and accrediting bodies, the ceremony celebrates and rewards the achievements of outstanding first, second and final year students. 

Business School lecturer wins inaugural award for social marketing paper

The Business School is proud to announce that one of our principal lecturers, Matthew Wood has won an award from the Australian Association of Social Marketing (AASM) for an article published in the Journal of Social Marketing. The committee deemed Matt’s article, Marketing Social Marketing to have had the most impact on the discipline of social marketing….

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Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

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