School of Business and Law

Inspiring journeys to work

Big Data for Small Businesses: Data Strategies to Measure Your Business

Jack Cook, a final year Business Management with Economics BSc(Hons) student, took our optional Digital Marketing module. As part of students’ coursework for the module, they are required to write a blog, investigating the use of social media and the internet. Jack’s recent blog post “Big Data for Small Businesses: Data Strategies to Measure Your Business”…

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Josselyn Jara: tips for SMEs on improving your website

Josselyn Jara is a Business BSc(Hons) student, taking our optional Digital Marketing module in her final year. I wanted to share her blog post, which forms part of her coursework, on how SMEs can improve their websites. The Internet has transformed business marketing to promote via a website, blogs, email, and social media (Marketing Donut,…

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Digital Marketing Student Blog: How to effectively increase your permission based email marketing database for a small food business

Following Beth Nicholson’s last post, I wanted to share her excellent blog on permission based marketing. Permission based email marketing Permission based email marketing was introduced due to the increasing amount of ‘spam’ emails that were being received by customers (Ellis-Chadwick & Doherty, 2012). It is now the law in England to obtain the recipients’ permission…

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Building trust online: how can newly developed e-commerce sites obtain great customer testimonials? 

How do we go about obtaining customer testimonials? This blog post by Ben Dale, a Business Management BSc (Hons) student taking our Digital Marketing module, explores how you can do just that. This post forms part of Ben’s coursework for this module. Customer satisfaction Obtaining quality customer testimonials all starts with having a customer focus and fulfilling…

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Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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Students at Jellyfish's offices

Emerging themes (and how to get recruited) in the digital industry

On 15 June, twenty Brighton Business School students studying our Marketing and Business degrees attended an Open Day at the Jellyfish Digital Marketing Agency’s office in Brighton. The visit was the latest event in the ongoing relationship being developed by the Business School with Jellyfish that is enabling students to gain insight from one of The…

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The digital transformation of online shopping

Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented in…’. The BBC have been touring the country profiling everyday inventions and how they have evolved the way in which we live. On 23 June, Dr Shini Somara, took BBC One viewers through a journey throughout the South East, from Logie Baird’s…

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Tips on how to build authentic relationships with local influencers, encouraging them to promote your business 

Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As part of this module, Beth’s blog talks about how to use influencers to promote your business. Tips on how to build authentic relationships with local influencers, encouraging them to promote your business (without the monetary sum) There has been a distinctive shift…

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$$XXX Buy Viagra NOW! XXX$$: Cutting through the chaos of email marketing so you can boost your open and click-through rate – no junk in this trunk | Eden’s Blog Central

No this isn’t spam! But it is a great example of one of our Digital Marketing module student’s blogs. Eden, a Business Management BSc (Hons) student, blogs about how to boost open and click rates when using direct email marketing.  

Personalised ads and avoiding ‘creepiness’ in targeted advertising

Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted to share with you his blog post on what to avoid when personalising advertising.

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