Brighton Business School

Inspiring journeys to work

Graduation live feed

Congratulations to all our graduates today – we’re both proud and sad to see you go at the same time! We know you will all go on to great things, whichever path you choose – stay in touch and share your stories with us! If you want to watch our graduation ceremony live, which takes place…

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The Search Marketing Circus: How you can tell your website is optimised for Search Engine Optimisation | What Sarah Did

Sarah Mclellan, one of our Business Management with Marketing student’s graduating this week has produced a blog for her Digital Marketing module. Below is an excerpt from her post ‘The Search Marketing Circus: How you can tell your website it optimised for Search Engine Optimisation’. You can view this, and her other posts on her blog here –…

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How to audit one channel of an organisation’s digital marketing presence: Twitter

Business Management student Hind Adamou is taking our optional Digital Marketing module; which is available to all Law, Business Management and Marketing students. As part of this module, students write a blog on a topic related to digital marketing. Hind focused on an organisation’s digital marketing presence on Twitter: How to audit one channel of…

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Rachael Carden

Helping students achieve that ‘lightbulb’ moment: Rachael Carden

A former English teacher in both the UK and abroad, Rachael Carden is the Course Leader for our four-year International Business Management BSc(Hons). Rachael’s passion is supporting students in achieving that ‘lightbulb’ moment! On which programmes and modules do you teach? I am the Course Leader for the BSc International Business programme and I teach on…

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Laura Maechling

Business student lands PhD prize

A former University of Brighton student has won a PhD-level prize for her paper on how artists can be canny business people in the digital age. Laura Maechling studied a double degree in International Business with a major in Entrepreneurship and BSc International Business Management in her one-year foreign exchange from the Ecole Superieure de…

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Asher Rospigliosi

Asher Rospigliosi: teaching digital while thinking about work

Meet Asher, a Glastonbury Firekeeper, founder of Gamespot UK and our module leader for Digital Marketing on our postgraduate and undergraduate courses. On which programmes and modules do you teach? I teach on a range of courses, including professional, postgraduate and undergraduate. I teach digital transformation and digital marketing to accountants on the ACCA. For…

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winning students pictured outside no. 10 Downing Street

Winning Business School students show Downing Street how we can use wasted food

Finalists in a University of Brighton ‘bright ideas’ contest visited 10 Downing Street to discuss student entrepreneurship. One explained his idea of turning the seven million tonnes of food thrown away each year into nutritious juices. The students met Government business advisor Jimmy McLoughlin on the invitation of Enterprise Nation, the business support tool available…

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The Bottom Line not The Flat Line: How to evaluate your success and your risks with your PPC Campaign | What Sarah Did

Paid media is the most popular form of digital marketing right now (Kapoor et al., 2016), and as investing in PPC is one of the key marketing channels proposed by Chaffey (2015) and can be integral to your marketing plan. However, before you embark on a PPC campaign, know the hallmarks of success and the…

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David Williamson

Network, network, network – top tips from our alumni

We recently spoke with David Williamson, who graduated from Brighton in 2009 in Business Studies with Marketing. David is now working as an Account Manager looking after Capital Markets for network provider, Colt Technology Services. How did you get your job? “After graduating at the University, I joined a small brokerage in Mayfair and worked…

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picture of Zoe Ashworth with Asher Rospigliosi

Tales from the cutting edge of online retail marketing

To help celebrate International Women’s Day our Business Management, Marketing Management and Law students were invited to hear from Business graduate, Zoe Ashford. Zoe graduated from Brighton Business School in 2003 and has since gained over 12 years’ experience from senior digital marketing positions within the Arcadia Group, Debenhams, John Lewis and more recently as…

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