Marketing Marketing MSc Postgraduate Prospective students Research Student Life

The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

Photo by Michael Discenza on Unsplash-277wv0x

Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

Could computer vaccines start a new approach to preventing cyber-attacks?

Shutterstock By Paul Levy, University of Brighton There were 638m attempted ransomware cyber-attacks in 2016, according to one report. And with several high-profile attacks already committed this year, the numbers for 2017 may be even higher. Perhaps it’s time then for a new approach to tackling cyber-attacks, one that focuses not on defending against…

Brighton’s top in UK for entrepreneurship thanks to our MBAs!

The office broking service Instant Offices analysed data from Companies House for its survey and compared it against population estimates and business growth to determine which UK cities are the most entrepreneurial. Placing Brighton and Hove first, it said: “Brighton has clinched top spot, with its strong creative industry. There’s definitely something in the air and the…

How to improve the buying experience for your customers?

A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

New plans for the Moulsecoomb Campus

Honouring Professor Denis Towill of Cardiff Business School

Earlier this month I was delighted to give the Denis Towill Memorial Lecture at an alumni event for members of the Logistics Systems Dynamics Group (LSDG) of Cardiff Business School. The event was attended by former PhD students and current members of the research unit. LSDG was founded by Professor Denis Towill, an aeronautical Control…

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by students who study business and management degrees at university and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years,…

Being flexible with a MSc in Finance

From experience, we know that students’ ambitions and interests evolve as they progress through their courses. Our one-year full-time Finance masters programmes innovatively offers you, not only the choice of optional modules but also, five final awards. All of our Finance masters courses within our Finance programme share the same core modules giving you practical knowledge in…

Developing leaders and leadership development with the DLCC

The 9th annual Developing Leadership Capacity Conference (DLCC) takes place on Thursday 13 and Friday 14 July 2017. In keeping with the Business School’s track record of successfully hosting national and international conferences, this year we will be hosting the annual DLCC conference. This well-established conference benefits from a unique focus upon developing leaders and…