Industry Marketing Marketing MSc Research | School of Business and Law

School of Business and Law

At the School of Business and Law, University of Brighton, we teach, research and consult across the full range of business, management and law disciplines.

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

How to improve the buying experience for your customers?

A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

New plans for the Moulsecoomb Campus

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by students who study business and management degrees at university and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years,…

Making the grade: top tips from lecturers on exam revision

Our Student Support Guidance Tutor team have spoken to several lecturers to get their top tips on how to revise for your exams. Revision/Exam Preparation After each session, ask at least one question about the material you’ve covered and answer at least one question (this is best done in pairs or groups)”. Maths lecturer,…

Managing stress at exam time: Top student tips

We spoke to our students to compile the top six things to do to overcome stress during exam time. 1. Connect with others and talk about it! It’s Ok to talk! Tell someone if you’re struggling. Don’t let it build up. Never forget to call home. A problem shared is a problem halved – remember…

Study a Masters in a year at Brighton

In advance of our trip to Master and More’s fair in Düsseldorf on 5 May, we thought we’d tell you a bit more about our one-year full-time postgraduate courses. Developed through long-standing relationships with industry and professional bodies, our flexible programmes will help you stand out in a competitive job market. Through work-based…

The 10 things you’re doing wrong in your presentations (and how to fix them). By Steve Bustin

It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public. From overusing bulletpoints to mumbling into your script, here (in no particular order) are the top ten…

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