Brighton Business School

Inspiring journeys to work

Warner Bros: Storytelling in the digital television era

Our Digital Transformation Research Group welcomed Martin Trickey, Group Head of Digital at Warner Bros Digital Television (WBDT) to Brighton Business School last month to talk about the changing nature of storytelling in the digital television era. Drawing on examples from Warner Television Programme portfolio, Martin outlined the decline in the viewing of traditional, linear…

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MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-Passet, Senior Lecturer in Marketing In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century. A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity,…

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Free Access for Students to Brandwatch Analytics

Entrepreneurs, marketers and sales teams all need to understand how today’s digitally empowered consumers reach and interact with their brands, and their competitors. Ben Hackett from Brandwatch recently led a guest lecture to students on how to understand online conversation and data can inform marketing decisions. Insights powered by social media Brandwatch specialise in providing insight…

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MSc Management Students presenting at Dragon's Den

Dragon’s Den: Advising local businesses and developing pitching skills

Each year Masters students have the opportunity to take part in Dragon’s Den-style competitions. Last night eight teams from Brighton Business School recently competed in a Dragons’ Den-style competition, pitching ideas to local business men and women. Students are given case studies and local organisations to work with to develop proposals for expansion into new…

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Dominic Taylor on developing confidence

Dominic Taylor graduated from the University of Brighton in 2013 with a BA Honours Business Management with Marketing. Dominic continued studying at Brighton to complete his MSc in Marketing.

How sci fi-inspired innovation treads a fine line between dystopia and utopia

Paul Levy, University of Brighton The race is on to bring a jetpack to market. New Zealand-based Martin Aircraft has a jetpack which is due to go on sale this year and US-based JetPack Aviation is working on a more streamlined offering. So aviation junkies with the cash to spare will soon be able to…

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