School of Business and Law

Inspiring journeys to work

How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

Continue Reading

aerial view of the Moulsecoomb campus
Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by students who study business and management degrees at university and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years,…

Continue Reading

Making the grade: top tips from lecturers on exam revision

Our Student Support Guidance Tutor team have spoken to several lecturers to get their top tips on how to revise for your exams.   Revision/Exam Preparation  After each session, ask at least one question about the material you’ve covered and answer at least one question (this is best done in pairs or groups)”. Maths lecturer,…

Continue Reading

Managing stress at exam time: Top student tips

We spoke to our students to compile the top six things to do to overcome stress during exam time. 1. Connect with others and talk about it! It’s Ok to talk! Tell someone if you’re struggling. Don’t let it build up. Never forget to call home. A problem shared is a problem halved – remember…

Continue Reading

Study a Masters in a year at Brighton

In advance of our trip to Master and More’s fair in Düsseldorf on 5 May, we thought we’d tell you a bit more about our one-year full-time postgraduate courses. Developed through long-standing relationships with industry and professional bodies, our flexible programmes will help you stand out in a competitive job market.     Through work-based…

Continue Reading

The 10 things you’re doing wrong in your presentations (and how to fix them). By Steve Bustin

It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public. From overusing bulletpoints to mumbling into your script, here (in no particular order) are the top ten…

Continue Reading

Warner Bros: Storytelling in the digital television era

Our Digital Transformation Research Group welcomed Martin Trickey, Group Head of Digital at Warner Bros Digital Television (WBDT) to Brighton Business School last month to talk about the changing nature of storytelling in the digital television era. Drawing on examples from Warner Television Programme portfolio, Martin outlined the decline in the viewing of traditional, linear…

Continue Reading

MBA Marketing Masterclass: the benefits of using the case study method

Dr Véronique Boulocher-Passet, Senior Lecturer in Marketing In teaching marketing to the MBA students, my choice naturally heads towards using the case method, which has endured as an effective teaching tool in business education for more than a century. A case study, or case, describes an actual situation and involves a decision, a challenge, an opportunity,…

Continue Reading

1

Free Access for Students to Brandwatch Analytics

Entrepreneurs, marketers and sales teams all need to understand how today’s digitally empowered consumers reach and interact with their brands, and their competitors. Ben Hackett from Brandwatch recently led a guest lecture to students on how to understand online conversation and data can inform marketing decisions. Insights powered by social media Brandwatch specialise in providing insight…

Continue Reading

1 2 3 4 5
Skip to toolbar