Brighton Business School

Inspiring journeys to work

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Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus
Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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The digital transformation of online shopping

Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented in…’. The BBC have been touring the country profiling everyday inventions and how they have evolved the way in which we live. On 23 June, Dr Shini Somara, took BBC One viewers through a journey throughout the South East, from Logie Baird’s…

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Making the grade: top tips from lecturers on exam revision

Our Student Support Guidance Tutor team have spoken to several lecturers to get their top tips on how to revise for your exams.   Revision/Exam Preparation  After each session, ask at least one question about the material you’ve covered and answer at least one question (this is best done in pairs or groups)”. Maths lecturer,…

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Managing stress at exam time: Top student tips

We spoke to our students to compile the top six things to do to overcome stress during exam time. 1. Connect with others and talk about it! It’s Ok to talk! Tell someone if you’re struggling. Don’t let it build up. Never forget to call home. A problem shared is a problem halved – remember…

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lego mood board from agency's offices

Working with Jellyfish on digital transformation

There’s no doubt that the internet has changed our lives, both in terms of societies and businesses – but how this will evolve is an exciting concept. Working with leading businesses in this field helps us understand the potential impact of digital transformation on the world and informs the courses we teach. We recently met…

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Study a Masters in a year at Brighton

In advance of our trip to Master and More’s fair in Düsseldorf on 5 May, we thought we’d tell you a bit more about our one-year full-time postgraduate courses. Developed through long-standing relationships with industry and professional bodies, our flexible programmes will help you stand out in a competitive job market.     Through work-based…

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The 10 things you’re doing wrong in your presentations (and how to fix them). By Steve Bustin

It doesn’t matter how many presentation skills training courses we’ve been on or how many truly terrible presentations we’ve seen, we all end up falling into the same old traps when we present, pitch or speak in public. From overusing bulletpoints to mumbling into your script, here (in no particular order) are the top ten…

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