School of Business and Law

Inspiring journeys to work

Véronique Boulocher-Passet (University of Brighton’s Business School), Sabine Ruaud (Edhec Business School), and Marie-Catherine Mars (Edhec Business School) receiving their award for Wikicells.

Writing winning case studies

Congratulations to Véronique Boulocher-Passet for another successful AFM/CCMP Case Writing Competition. Véronique Boulocher-Passet is a Marketing lecturer on our MBA and Masters courses. In 2016, Véronique’s case study “Wikicells” was awarded Best Educational Case Study by the Association Française de Marketing (AFM) and Centrale des Cases et Medias Pedagogiques (CCMP). Following on from last year’s…

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The promise of pizza

The promise of pizza encouraged University of Brighton students to increase their recycling and to reduce waste by more than 25 percent. Becca Melhuish, the University’s Environmental Officer (Sustainable Behaviour and Engagement), ran a recycling competition in halls of residents and scored students on how well they recycled. The best recyclers were awarded prizes, mainly…

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Photo by Michael Discenza on Unsplash-277wv0x

Campaigns can cut drunken advances

Research by the University of Brighton has shown than publicity campaigns can help combat alcohol-fueled sexual contact. Dr Matthew Wood, our lectures on our Social Marketing PGCert, teamed up with Professor Paurav Shukla from Essex Business School to evaluate a campaign by the alcohol education charity Drinkaware. The charity decided to tackle what is a growing…

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How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus
Survey screen

Identifying young people’s social media preferences

On 28 June, our Business e-Learning (BeL) research group held its annual Social Media Showcase at the South East Big Bang Fair. Each year, our stand is manned by our Business and Marketing students, giving them to the opportunity to exhibit their Digital Marketing coursework to over 8000 schoolchildren between 9-13 years, helping them to understand how social…

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The digital transformation of online shopping

Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented in…’. The BBC have been touring the country profiling everyday inventions and how they have evolved the way in which we live. On 23 June, Dr Shini Somara, took BBC One viewers through a journey throughout the South East, from Logie Baird’s…

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Making the grade: top tips from lecturers on exam revision

Our Student Support Guidance Tutor team have spoken to several lecturers to get their top tips on how to revise for your exams.   Revision/Exam Preparation  After each session, ask at least one question about the material you’ve covered and answer at least one question (this is best done in pairs or groups)”. Maths lecturer,…

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Managing stress at exam time: Top student tips

We spoke to our students to compile the top six things to do to overcome stress during exam time. 1. Connect with others and talk about it! It’s Ok to talk! Tell someone if you’re struggling. Don’t let it build up. Never forget to call home. A problem shared is a problem halved – remember…

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lego mood board from agency's offices

Working with Jellyfish on digital transformation

There’s no doubt that the internet has changed our lives, both in terms of societies and businesses – but how this will evolve is an exciting concept. Working with leading businesses in this field helps us understand the potential impact of digital transformation on the world and informs the courses we teach. We recently met…

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