School of Business and Law

Inspiring journeys to work

How to improve the buying experience for your customers?

  A bad buying experience can cost your organisation in a big way! We’ve all had the experience of trying to buy a product but abandoning the purchase out of frustration! I don’t have a figure for the UK, but in the US, poor customer experiences result in an estimated $80 billion loss by US…

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aerial view of the Moulsecoomb campus
Picture of award winners

Brighton Business School lecturers receive excellence award

Each year the University of Brighton give students and staff the opportunity to nominate colleagues and lecturers recognising them for their work with students. This year, we are proud to say that two of our Brighton Business School lecturers were given awards for their teaching excellence. Congratulations to all colleagues for their outstanding efforts which…

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Tania Davies on joining through Clearing and making lifelong friends

Tania Davies successfully graduated in 2016 with a degree in Business Management with Economics, after joining the University through clearing after a sudden change of heart “I am proud to be a Brighton Business Graduate because without the support of the Brighton Business School I would never have secured a position at one of the…

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Tips on how to build authentic relationships with local influencers, encouraging them to promote your business 

Beth Nicholson, Business Management with Marketing BSc(Hons) student, is taking our digital marketing optional module. As part of this module, Beth’s blog talks about how to use influencers to promote your business. Tips on how to build authentic relationships with local influencers, encouraging them to promote your business (without the monetary sum) There has been a distinctive shift…

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$$XXX Buy Viagra NOW! XXX$$: Cutting through the chaos of email marketing so you can boost your open and click-through rate – no junk in this trunk | Eden’s Blog Central

No this isn’t spam! But it is a great example of one of our Digital Marketing module student’s blogs. Eden, a Business Management BSc (Hons) student, blogs about how to boost open and click rates when using direct email marketing.  

Personalised ads and avoiding ‘creepiness’ in targeted advertising

Rhys Johns, a Law with Business LLB(Hons) student, is taking the digital marketing module – I wanted to share with you his blog post on what to avoid when personalising advertising.

Students presenting to a 4th Party Logistics Provider

Practical learning through our Supply Chain Consultancy Project

In term three of our Logistics and Supply Chain Management MSc students have the option of taking the Supply Chain Consulting optional module. This module involves applying your knowledge to solve a client’s supply chain problem via a live consulting project. Last month, students consulted for a 4th party logistics provider (who wish to remain anonymous). The…

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Making the grade: top tips from lecturers on exam revision

Our Student Support Guidance Tutor team have spoken to several lecturers to get their top tips on how to revise for your exams.   Revision/Exam Preparation  After each session, ask at least one question about the material you’ve covered and answer at least one question (this is best done in pairs or groups)”. Maths lecturer,…

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Managing stress at exam time: Top student tips

We spoke to our students to compile the top six things to do to overcome stress during exam time. 1. Connect with others and talk about it! It’s Ok to talk! Tell someone if you’re struggling. Don’t let it build up. Never forget to call home. A problem shared is a problem halved – remember…

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