The digital transformation of online shopping

Our digital marketing module lecturer, Asher Rospigliosi, was recently interviewed for BBC’s programme ‘Invented in…’. The BBC have been touring the country profiling everyday inventions and how they have evolved the way in which we live.

On 23 June, Dr Shini Somara, took BBC One viewers through a journey throughout the South East, from Logie Baird’s televisor invented in Hastings, through to the early days of online shopping and Big Brother.

As a researcher and our digital marketing lecturer, Asher Rospigliosi, featured heavily on the programme, discussing how interactivity, and our relationship with TV, has changed.

You can catch-up with Asher’s appearance on BBC iPlayer for the next couple of weeks. http://www.bbc.co.uk/iplayer/episode/b08w1htb/invented-in-the-south-east 

Asher teaches postgraduate and undergraduate students. You can also read his blog post about the transformation of online shopping,and view the full interview below:

The digital transformation of online shopping – Michael Aldrich and the social good – BBC interview