Brighton Business School

Inspiring journeys to work

La Dolce Vita: A year abroad in Italy, a new home from home.

  First of all let me introduce myself. My name is Matt, my home city is Nottingham and I’m 20 years old. “La dolce vita” are the first words which come to mind when thinking about my year abroad. It means “the sweet life” in Italian and the last 6 months of my life have…

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Business School lecturer wins inaugural award for social marketing paper

The Business School is proud to announce that one of our principal lecturers, Matthew Wood has won an award from the Australian Association of Social Marketing (AASM) for an article published in the Journal of Social Marketing. The committee deemed Matt’s article, Marketing Social Marketing to have had the most impact on the discipline of social marketing….

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Guest Lecture: The Role of PR in Search Marketing

This week, students taking the Digital Marketing module attended a guest lecture delivered by Simone Stevens and Stephen Baker from Propellernet. Simone and Stephen discussed why earned links and social shares are important, and the differences between traditional PR and digital PR. They shared some practical examples of ‘push’ tactics (proactively building links one-by-one) and ‘pull’…

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University of Brighton secures €5m for youth unemployment study

The Business School is proud to announce that the university has been chosen to lead a new Europe-wide research project exploring ways to overcome youth unemployment. The STYLE project (Strategic Transitions for Youth Labour in Employment) involves 25 research partners and over 60 stakeholder organisations from across Europe, including the European Youth Forum who represent…

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Stand Out from the Crowd – Law Careers Question Time

‘Stand Out from the Crowd – Law Careers Question Time’ was an opportunity for law students to learn more about their profession. The event followed the same format as BBC Question Time, with students putting their questions to the panel of legal professionals. It took place in December 2013 and was chaired by Zoe Swan,…

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On small earthquakes in Sussex

By Kevin Turner, Principal Lecturer, Brighton Business School The controversial technique called hydraulic fracturing or ‘fracking’ has transformed US oil and gas output with major benefits for the economy and particularly manufacturing industry. A recent report by the consultancy IHS cited in The Economist [1] predicts a $533 billion boost to US GDP by 2025…

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Meet the retail team

Jane Priddis, course leader Following an early career in Product Management and Retail Buying in the food industry, Jane has spent over twenty years as a Marketing Consultant and Management Trainer, alongside her role as Senior Lecturer in Marketing. She holds the postgraduate Diploma in Marketing, and is a Chartered Marketer and a full member…

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