I have decided to start the project by researching different styles of portfolios, CV’s, business cards and websites to try to identify how creatives have assembled a consistent brand identity. I want to produce a body of work that reflects me as an artist and allows me to experiment with different layouts and concepts. I firstly went to Instagram to create some mood boards on different style options. Here I was looking at formatting, type face, illustration, layout and colour- which are all important parts to play in a brands identity portrayal.
PINTREST PORTFOLIO BOARD: https://www.pinterest.co.uk/azragenevievekaliniewicz/portfolio/
After looking at multiple different artist content, I decided to closely look at the difference between minimalist and maximalist websites and the different types of functions each one has. I think that a minimalist websites gives a more effortlessly professional appeal, all the focus is on the content rather than the functionality of the website. On the the other hand, maximalist websites are a great way for your audience to interact with you, there is a lot more freedom with layouts and extra features as well. These are some of my favourite websites…
https://www.maisiecousins.com/
I think I am still pretty torn between a minimalist or a maximalist website as I could envision me having either. Part of my work is quite still, sleek and simple, but some of it is also very catching, bright and explosive. I think I will understand what is better suited to me once i have done some more extensive research and have experimented on a few different platforms.