This is my plan for event and print media. The first image is of a billboard/ advert in print format. I think it may be too busy but I wanted to incorporate the images, classic Burberry check, the name of the new sub brand as well as the logo. I am not entirely happy with how it came out- but as I am in very timed and stressful constraints, this is the outcome I have to stick with.

The second image is a mood board of the aesthetic of the event. I want this to be the release event of the app going online. I wanted quite an industrial, yet modern and somehow slightly futuristic look. For example, I wanted concrete floors and walls to make it feel quite compact and industrial; wires and electronics cascading down from the walls and everything to be quite monochrome and rusty (this making us feel consumed by this futuristic world of Burberry Locations). The last image is a plan of the event run way; The circular main stage will create a fun run way style. The screen at the back will play the fashion film I have created. The logo will be printed onto bags with ‘Burberry Locations’ gifts inside- this I have shown in my sketch book.