While a full blown viral campaign may seem unachievable for many, studying what drives the most successful viral campaigns could provide valuable insight to content marketers in terms of creating communicable marketing content. So what are the key factors for successful traction of marketing campaigns across the web? Triggering an Emotion Berger and Milkman (2012)…Continue Reading What factors determine the reach of your content? | Content Marketing and Social Media
Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who…Continue Reading Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
What to consider when creating a viral e-mail campaign | lw258’s blog
When creating a viral e-mail campaign it is essential to think about different components of this method of digital marketing. Outlined in this blog are the factors I think are most important when creating an e-mail campaign. Subject Line The subject line is key as this will normally determine whether a user will open an…Continue Reading What to consider when creating a viral e-mail campaign | lw258’s blog
A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
The market for sharing videos is showing no signs of slowing down either – it is the fastest growing form of advertising, and is expected to grow by a quarter for the next five years in the U.K. alone. (Williams. 2014) Almost 60% of video shares World wide occur on Facebook, so if you are…Continue Reading A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
Viral Marketing Campaigns and What Make Users Share Video Ads
A lot of models about how the influence process works have been proposed such as the Independent Cascade Model (IC Model) and the Linear Threshold Mode (LT Mode). However, they fail to consider the common scenario of viral marketing companies. Motivated by this phenomenon, Long (2014) proposes a new paradigm of viral marketing called Interest-Specified…Continue Reading Viral Marketing Campaigns and What Make Users Share Video Ads