Video provides athletes with a visual and audio resource that can be used to send and receive information coaching information. Despite this, risks exist as the effectiveness of video in coaching is still debated against traditional ‘in person’ coaching as many believe ‘usefulness’ is dependent on knowledge, skills and experience of user (Weiler, 2015). Research into…Continue Reading How can niche sports coaching businesses, attempt to capitalise on the use of video in mobile applications?
For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
With the cost of video production reducing, video is taking content marketing by storm with the demand for online videos outpacing the budgets required. According to Cisco, they predict globally in 2019, consumer internet video traffic will be 80% of all consumer internet traffic, up from 64% in 2014 (Cisco, 2015). This shows the huge…Continue Reading For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing