User Generated Content (UGC) is the process of “people who voluntarily contribute data, information or media that then appears before others in a useful or entertaining way” (Krumm, J. 2008). This can be through comment sections, ratings & reviews or personal videos/vlogs. The question we’re asking here is whether starting a UGC is worth the…Continue Reading User Generated Content Campaigns. Good Idea? | bwm10’s blog
Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog
One of the biggest reasons that brands fail in their Facebook advertising efforts is that they do not split test (Loomer, 2012). They create one or two ads, find that they do not succeed and label it a failure. That is why you must try out multiple variations in order to understand what resonates with…Continue Reading Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog
EASY STEPS TO GROW YOUR LOCAL BUSINESS WITH TWITTER | gf60’s blog
It is very important for local businesses to use social media such as Twitter in its favor. Since many people in Brighton support local companies and communities, it would make the job easier for these businesses to stand out from the crowd. As an example, we can focus on New York Coffee Club, even though…Continue Reading EASY STEPS TO GROW YOUR LOCAL BUSINESS WITH TWITTER | gf60’s blog
A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
The market for sharing videos is showing no signs of slowing down either – it is the fastest growing form of advertising, and is expected to grow by a quarter for the next five years in the U.K. alone. (Williams. 2014) Almost 60% of video shares World wide occur on Facebook, so if you are…Continue Reading A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Once a business begins sharing content and creating hashtags, it will soon be followed by User Generated Content (UCG).. perfect for marketing on a budget! Once you have posted your own photos etc, you have a host of users who will want to also share their own photos of your products etc …. Potentially this…Continue Reading Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!
For many businesses, using sites like Facebook and Twitter is pretty failsafe. They cost nothing to set up, and little time goes into managing them. Worst case scenario, you page crashes, you lose a few followers, or get the odd negative comment… right? Actually, the risks can be a lot higher, and the consequences can…Continue Reading Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!