Chou et al. (2013) demonstrate that there are two key reasons that users choose to join activities. Firstly people who influence the user are using them and therefore the user will join in. Secondly things that are relevant to the users fields of interest, be that work or hobbies. Sudo et al. (2013) demonstrate the…Continue Reading How influential is you’re Twitter? | SMIK
From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
So, what’s all the buzz about this social network platform which limits posts to 140-characters? Surely, with other options such as Facebook and Google+, the thought of having to conjure such concise posts may seem a hassle, or unnecessary? It would appear this isn’t the case at all, as Twitter has been hailed ‘a brilliant…Continue Reading From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
Here’s how to optimise your brands Twitter campaign! | Joseph Dodds’ Digital Marketing blog
According to Patel (2015) there’s an increasing trend of social communication between brands and social media users, meaning it’s a better time to capitalise on this growing trend now more than ever! Replying to users and getting back to them will make them feel valued (Stelzner, 2014), it’s a fantastic way to boost PR and…Continue Reading Here’s how to optimise your brands Twitter campaign! | Joseph Dodds’ Digital Marketing blog
How your brand can boost its Facebook user engagement! Part 2! | Joseph Dodds’ Digital Marketing blog
As Aaron Lee (2012) has aptly alluded to, a picture paints a thousand words and a Facebook photo is worth much more than that. The brain processes visuals 60,000 times faster than text, meaning there’s little better ways to grab users attention than by sharing photos, or videos on your page. These photos can be…Continue Reading How your brand can boost its Facebook user engagement! Part 2! | Joseph Dodds’ Digital Marketing blog
How your brand can boost its Facebook user engagement! Part 1! | Joseph Dodds’ Digital Marketing blog
Is your brand using Facebook but has no idea how to successfully market itself? Are you struggling for likes or user engagement? In this two part series you’ll find the quintessential guide to boosting your brands user engagement on Facebook. This post first sets out the way in which the basic parameters of the site…Continue Reading How your brand can boost its Facebook user engagement! Part 1! | Joseph Dodds’ Digital Marketing blog
Would a Facebook competition increase awareness of YOUR brand? Let’s see how it works! | Emily Gailer
Worldwide, there are over 1.39 billion monthly active Facebook users (13% increase yea-on-year) statistically meaning Facebook is just too big to ignore, offering a massive platform to showcase your brand and products. In the increasingly saturated market place of home furnishings, it is essential to promote your brand to stay ahead of your competitors. As…Continue Reading Would a Facebook competition increase awareness of YOUR brand? Let’s see how it works! | Emily Gailer
The importance of creating insightful content for social media
Social media consists of websites and applications that create highly interactive platforms, enabling users to share, co-create, participate in or discuss user-generated content (Kietzmann et al., 2011). One of the defining elements of social media is the central role that consumers and users take, moving from passive receivers of traditional marketing to engaged, collaborative and…Continue Reading The importance of creating insightful content for social media
8 tips to maximize your brands Twitter presence | rb363’s blog
Since its inception in 2006, Twitter has seen phenomenal growth in the past 9 years. It is the largest microblogging site in the world, with its 255 million users tweeting 140 characters at a time. Twitters online reach and user base, taken from an AdWeek infographic made in February 2015, speak for themselves (AdWeek.com, 2015)….Continue Reading 8 tips to maximize your brands Twitter presence | rb363’s blog
Pros and cons of brand interaction on social media | Jamie Onisto’s blog
Companies can no longer avoid customer complaints and their silence go unnoticed. With social media, everything is public and ignoring a public complaint on social media, is the equivalent of refusing to serve a paying customer in front of the entire world. This post will look at the importance of brands interacting with customers and…Continue Reading Pros and cons of brand interaction on social media | Jamie Onisto’s blog
Successful Viral Marketing | Jamie Onisto’s blog
Viral marketing is described by Ho and Dempsey (2010) as recommending entertaining content, news or information in the new online environment. Typically, viral marketing is carried out by brands trying to increase brand recognition. There is no set formula to successful viral content, only being able to engage the largest audience possible and make it…Continue Reading Successful Viral Marketing | Jamie Onisto’s blog