Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase…Continue Reading Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
A study conducted by Verisign in 2013; namely “Benefits And Barriers Of Bringing A Small Business Online: Perspectives From Global Small Businesses“, demonstrated how smaller businesses can leverage their position with relatively minimal effort. If the effort is relatively minimal, the question is; why are some small businesses still falling behind and not maximizing the…Continue Reading How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
So what is exactly do you understand by the term SEO? Search Engine Optimisation (SEO) is described as a cluster of strategies and techniques used to increase the amount of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (Parikh & Deshmukh, 2013). So basically,…Continue Reading SEO Marketing – A bad idea for small companies? | Digital Marketing Blog
Do first impressions count? The power of a good website | Digital Marketing
Nowadays the modern consumer expects not only an online presence from business and brands but an optimised, well designed website (See Taylor, 2012: Building a Business Website: A Small Business Guide). This is unfortunately no longer a job that can just be delegated to the technical department as Thelwell (2000) states that website design should…Continue Reading Do first impressions count? The power of a good website | Digital Marketing
How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
In general, most companies and businesses want to optimize the visibility of their portfolio to as many consumers as possible. However, it might not be the case for small bespoke service providers due to limited recourses and capacity. For example, most bespoke wedding planners accept limited number of wedding a week, therefore they are more…Continue Reading How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
YouTube provides a simple way for people to store videos online and share them with others. Statistics show YouTube has the second largest search engine in the world(Smarta.com, 2015). This is behind Google, this means people are searching for information through YouTube and discover videos that relate to the specific topic (Gallo, 2008). The YouTube…Continue Reading YouTube Can Be An Essential Marketing Tool For Your Small Business | kls30’s blog
Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
In my research I have not found many small hairdressing businesses that use email marketing as a technique, and more specifically newsletters – even the most prestigious of businesses with a Central London location… This got me thinking, why? It could be because businesses feel that they don’t need to, as their competitors don’t either,…Continue Reading Email Newsletter for a small hairdressing business: Cutting it with customers | Stef G’s blog
The Things We Should Know About Blogging For SME’s. | sb653’s blog
The first important point to consider is that SME’s should not be considered as homogeneous and that this marketing technique may not be suitable for every business. It depends on the type of customers a business carries on whether a blog post is necessary or effective, for example, do the customers use or take notice…Continue Reading The Things We Should Know About Blogging For SME’s. | sb653’s blog