Key Weapon for Battle – INFLUENCERS The clue is in the name: essentially, they are individuals who have the ability to influence the opinions or buying decisions of your target audience, largely thanks to their social media following Simpson (2015). According Trammell & Keshelashvili (2005), influencers influence by impression management tactics and self-presentation. In addition,…Continue Reading The battle of The Fashion Retail Giants to Capture Millennials: Examples from Boohoo, H&M, New Look, Asos and Primark
The importance of vloggers and how they can enhance your brand image | Maria’s Blog
The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this…Continue Reading The importance of vloggers and how they can enhance your brand image | Maria’s Blog
We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure
As celebrities nowadays dominate social media, their presence can influence consumers’ purchasing habits, similar to e-WOM. With Signarama’s snazzy infographic (via Wallblog, cited as Tomaszek, 2015) stating that over 15% of companies have some sort of celebrity endorsement, the industry is now worth billions. If a celeb is famous enough, they may even choose to…Continue Reading We Will Rock You: Benefits and Risks of a High-Profile Music Sponsor Endorsing Your Merchandise | My Digital Adventure