Gone have the days where gaming techniques are limited to computer games, ‘gamification’ is the use of game mechanics in non-game scenarios to motivate the audience to higher and more meaningful levels of engagement (Gartner, 2016). Gamification is not only limited to those online gaming geeks but marketers across all industries, including fashion, beauty and…Continue Reading ‘Gamification’ in Online Shopping Experience… Why the Fashion Industry will benefit? | Shivani’s Digital Marketing Blog