Tag: ewom

Protein World: A Lesson in Social Media Damage Control? 

In the spring of 2015, Protein World (a supplier of workout supplements) unveiled their “Are You Beach Body Ready?” campaign, renting advertising space on billboards and trains, supplemented by postings on social media – most notably via Twitter. The campaign poster included a slender, toned, young woman donned in only a bikini, asking the audience…Continue Reading Protein World: A Lesson in Social Media Damage Control? 

The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog

Social media is now a major force in today’s society with people of all ages, backgrounds and social groups. Fuchs (2014) explains that now more than ever we need to understand social media and the impact it is having on our lives and how it is such a useful marketing tool if used effectively. Fuchs…Continue Reading The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog

Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!

Client reviews, commonly referred to as testimonials, are a fundamental part of almost every professional service website. All you have to do is search for your local solicitor or dentist and client reviews will often be plastered all over their site. In the legal market, this has led to the rise of websites such as…Continue Reading Digital Word of Mouth and the Power of Client Reviews, Good and Bad, in Professional Services. | Alex N’s Digital Marketing Blog!

Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog

The Traditional word-of-mouth (WOM), defined as an oral form of interpersonal non-commercial communication among acquaintances (Arndt, 1967), has evolved into a new form of communication; electronic word-of-mouth (eWOM). This refers to any statement made by potential, actual, and former customers about a company’s product and services via the Internet (Hennig-Thurau et.al., 2004). The advances of…Continue Reading Do You Know The Importance of Electronic Word Of Mouth? | kls30’s blog

Why do online reviewers choose to leave reviews? | ren’s blog

A modern digital marketing strategy is highly likely to include opportunities for feedback from customers and potential customers, in the form of social media interaction, professional review pages, or review systems on the organisation’s own website. As far back as 1999, research found that a key characteristic of internet-age consumers is the likelihood of seeking…Continue Reading Why do online reviewers choose to leave reviews? | ren’s blog