According to computerweekly.com:
Big data projects need to be managed. Ocado and Graydon have been figuring out how.
For around £80 per month, businesses can now gain access to some of the most powerful software ever developed. It is about the same price as a high-end home broadband package.
This is what Ocado pays for its artificial intelligence natural language processing application programming interface (API) from Google to help manage and prioritise the 2,000 emails it receives from customers every day.