Events companies are frequently seen as innovators in the world of social media and digital marketing. Brands often utilise Facebook event pages, digital ticketing and cross-platform promotional tools to enhance their event marketing. In this post I will explore the various ways different events companies utilise the image-based social media platform ‘Instagram’ to emulate the…Continue Reading How can events companies utilise Instagram to emulate their brand’s ethos? | Digital Marketing Blog
How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
In general, most companies and businesses want to optimize the visibility of their portfolio to as many consumers as possible. However, it might not be the case for small bespoke service providers due to limited recourses and capacity. For example, most bespoke wedding planners accept limited number of wedding a week, therefore they are more…Continue Reading How to make a small company’s portfolio visible online effectively to targeted customer/ vendors | one two three
3 Ways Fashion Brands Use Digital Storytelling As Their ‘Secret Sauce’ of Social Media | eren gencler
‘Storytelling in the fashion industry can open up a world of creativity, when done right. It all begins with knowing your brand and understanding your audience. Once that is established, it’s all about making an emotional connection with your consumers,’ (Mines, 2015). This emotional connection, if done correctly, can ensure engagement in consumers and thus…Continue Reading 3 Ways Fashion Brands Use Digital Storytelling As Their ‘Secret Sauce’ of Social Media | eren gencler
Missguided’s success with email marketing | Digital Marketing
While there are no ‘set’ guidelines for the perfect landing page, it is generally assumed that the page should be simple, free from navigation and easy to look at i.e. well designed. I understand that as a clothing retailer Missguided want you to browse their shop for further products, but what I found was that…Continue Reading Missguided’s success with email marketing | Digital Marketing
How products embody information, a poetic explanation in Why Information Grows by Hidalgo
I have just read Why Information Grows. The Evolution of Order, from Atoms to Economies by MIT data visualisation professor, César Hidalgo I was really pleased my dad recommended, and bout me this interesting book. It crosses disciplinary boundaries in a refreshing way, using physics to explore information science with a view to building a…Continue Reading How products embody information, a poetic explanation in Why Information Grows by Hidalgo
How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
As explained in previous blog postings, I have been looking to improve the digital marketing strategy for Gourmet Burger Kitchen and part of this development was to include a blog into their portfolio. I was amazed to see the amount of restaurants and other business within the food industry who had their own blogs, and…Continue Reading How to Write a Successful Blog for your Restaurant. | The Digital Side of Marketing
Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
Pavlov et al. (2008) state that email marketing is a legitimate, lucrative and widely used marketing tool. The word that stands out here is “lucrative”. According to a census carried out by E-Consultancy (2015) the revenue generated by email has increased proportionately by 28% in the last year. In recent years, the ROI that is…Continue Reading Is Email still an Effective Marketing Tool? | The Digital Side of Marketing
The touch-screen revolution – mobile web apps vs native apps | os64’s blog
So what is the difference between a ‘mobile web app’ and a ‘native app’? Mobile Web App – This is an internet enabled application that has specific functionality for a device such as a tablet or smartphone. It can only be accessed through a phones web-browser (which for an iPhone would be ‘Safari’) and therefore…Continue Reading The touch-screen revolution – mobile web apps vs native apps | os64’s blog
Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
Email is not dead. Waldow & Falls (2012) argue that emailing cannot be dead, when research has shown that 94% of us send or read emails every day, and most of us manage at least two accounts. Furthermore, for millennials, this number is even higher at 96%. So what does this show? That emailing is…Continue Reading Is email marketing a good way for businesses to engage with their users & direct more traffic to their website? | pl67’s blog
How to run a successful Facebook competition – James – Wragg
Promotional campaigns have been used frequently within traditional marketing. They represent a flexible marketing tool that can be used to pursue a variety of strategic and tactical objectives (Peattie, Peattie and Emafo, 1997) Because – lets face it, who doesn’t like the opportunity to win a prize? The inclusion of the intent and the advent…Continue Reading How to run a successful Facebook competition – James – Wragg