Interestingly though, Funk (2011) explains that the channels of social media marketing are ‘not as important for selling’ but crucial for ‘listening to customers’ and ‘communicating your brand directly and personally’. The importance of listening to customers in the modern business environment is paramount, as a positive social media presence reaches out to existing and potential…Continue Reading The importance of successfully utilising social media marketing to promote a new fashion brand
How AI is disrupting the role of call centres and call centre staff
From ComputerWeekly.com: How AI is disrupting the role of call centres and call centre staff. One of the most hotly debated subjects at this year’s World Economic Forum in Davos concerned the risks posed by technology to jobs, political stability and cyber security. The development of bots and automated messaging is already changing the world…Continue Reading How AI is disrupting the role of call centres and call centre staff
Big data projects need business input and careful management
According to computerweekly.com: Big data projects need to be managed. Ocado and Graydon have been figuring out how. For around £80 per month, businesses can now gain access to some of the most powerful software ever developed. It is about the same price as a high-end home broadband package. This is what Ocado pays for its…Continue Reading Big data projects need business input and careful management
“Talking about teaching” -Sue Greener & Asher Rospigliosi – Wednesday 8th February
Brighton Business School: Lunchtime Seminar: Sue Greener & Asher Rospigliosi “Talking about teaching” Students tell us they want more contact – what do they do with it? Learners have mobile devices, pen and paper are less visible, but how are the devices being used for learning? With the new cascade/curriculum design discussions suggesting students start…Continue Reading “Talking about teaching” -Sue Greener & Asher Rospigliosi – Wednesday 8th February
The White Ribbon (2009)
I finally got round to seeing Haneke’s amazing and painful White Ribbon. The quiet rural, feudal life is repeatedly unsettled by events. Some have a clear cause and others are left a mystery. uncomfortable relationships are everywhere, so the gentle courtship between a nanny and the school teacher is a comfort. Though the teachers status…Continue Reading The White Ribbon (2009)
The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog
Social media is now a major force in today’s society with people of all ages, backgrounds and social groups. Fuchs (2014) explains that now more than ever we need to understand social media and the impact it is having on our lives and how it is such a useful marketing tool if used effectively. Fuchs…Continue Reading The importance of good management of the effects of social media’s on the reputation of small businesses | Digital Marketing Blog
The Language of Social Media: The Power of The Hashtag | eren gencler
Today, hashtags are used in almost all other social media platforms, such as Facebook, Instagram, Pinterest, and LinkedIn. Hashtags are widely used to define a shared context for specific events, topics, or meme (Ma et al, 2012). On most social media websites, a hashtag is translated into a clickable link that enables an easy search…Continue Reading The Language of Social Media: The Power of The Hashtag | eren gencler
What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog
First, we have to understand the purpose of the program. What are we trying to achieve? What are we trying gain? If we don’t know this then we are potentially throwing money at something with no guaranteed return. Nunes & Drèze (2006a) give five core strategic drivers for the use of loyalty programs. Encouraging additional…Continue Reading What is the key for successful loyalty programs? | Chris’s Digital Marketing Blog
Game of Phones | Digital Marketing blog
How Phones have evolved with Marketing…Mise en scène; Imagine you are in town waiting for a bus. It’s evening time, so of course the bus stop is packed out with dreary commuters trying to return home. There are a vast number of differences between each of them, for example, attire career, salary, home, family etc….Continue Reading Game of Phones | Digital Marketing blog
Creating Community in a Digital World | Laura Emily Katharine Maclean
The level at which you utilize your networks can decide how your customers interact with you. Passive use see’s Facebook pages left like brochures for customers to read at leisure or never. Somera (2014) found that 70% of corporate Facebook’s actively AFFINITY-PERSONAL-INTERACTIONrespond to their customer comments, increasing their interactivity, rather than just having regular posts….Continue Reading Creating Community in a Digital World | Laura Emily Katharine Maclean