Viral Marketing can be a powerful form of eWOM (Electronic Word-of-Mouth) and is said to be the most cost and time efficient method of marketing around today (Dasari and Anandakrishnan, 2010). Viral marketing has been described along-the-lines of when branded content is released on the web, sparking interest in the audience who then feel motivated…Continue Reading Viral Marketing and Social Media – A recipe for infection of your brand across the web. | lol10’s blog
How to write email subject lines: What to do and what not to do | Stef G’s blog
It is email marketers’ jobs to provide readers with an enticing insight into an email’s content, whilst giving the reader an impression as to what the email is about. The subject line acts as a ‘window’ to the email and is arguably the single most important part, to determine whether the e-mail is to, or…Continue Reading How to write email subject lines: What to do and what not to do | Stef G’s blog
Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog
The aim of this blog is to provide an insight into two Facebook advertising features which have been criticised for harnessing privacy concerns, but that could, however, help local authorities and councils to reach out to the right people. via Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog….Continue Reading Reaching the Right People: Facebook Features That Harness Privacy Concerns | Sophie Wood’s blog
Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Many councils and local authorities fear having a presence on social media, with questions such as “How should we use it?”, “Isn’t it very risky?”, “Do we have an audience to target?” What many do not realise is that, if done well, social media advertising has the real potential to change the way that things…Continue Reading Best Practice Guide: Facebook Advertising For Councils and Local Authorities | Sophie Wood’s blog
Twitter: a viable marketing tool? | Iman Barakat
How do you successfully market yourself through Twitter? There are so many good examples of corporate Twitter accounts that are doing it right. From Tesco Mobile’s witty Twitter account which catches users attention with its charmingly sarcastic tweets to Starbucks’ more personal approach of reaching out and connecting with each follower. Nevertheless there are just…Continue Reading Twitter: a viable marketing tool? | Iman Barakat
Keyword/Phrase Analysis | sjw56’s blog
DEVELOP SOME KEYWORDS & PHRASES Some useful starter options could be; Brainstorm a variety of content that could work A good way to start things off is to think up some obvious ones that you feel relate to your business and will be relevant visitors to your website. What is the market doing? (Analysing the…Continue Reading Keyword/Phrase Analysis | sjw56’s blog
Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Mangold and Flauds (2009) suggested that the tools and strategies used for communicating with customers have significantly changed with the emergence of social media, and go on to propose that social media should be considered a part of a firm’s promotional mix. Now, six years on, Mangold and Flauds couldn’t be more right. The shift…Continue Reading Social Media Marketing: How much does reacting in real-time really cost? | nm209’s blog
Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog
This blog post will discuss Burberry’s unique online email marketing strategy Burberry Kisses and how this indirect marketing initiative has added value to the brand, through the support of academic resources and my additional theoretical perspective on this innovative marketing strategy. via Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s…Continue Reading Burberry’s email marketing strategy creates brand value through unique email campaign | mw226’s blog
How to make the most of Google Analytics | jj128’s blog
In this blog I will examine the 8 key functions of Google Analytics that make it such a useful tool for any marketer to have. via How to make the most of Google Analytics | jj128’s blog….Continue Reading How to make the most of Google Analytics | jj128’s blog
The Concept of Customer Brand Engagement | Brigitta’s Blog ♥
The concept of customer brand engagement (CBE) involves encouraging a company’s customers to interact with the brand as well as other customers; allowing all participants to share their experiences with the brand, ultimately resulting in brand growth and loyalty. It is a relatively recent concept which expands on the existing theories behind relationship marketing via…Continue Reading The Concept of Customer Brand Engagement | Brigitta’s Blog ♥