Using online optimisation requires deciding on the right keywords for your target audience. Google recommends that keywords should be relevant to the customer, specific and that there should be the right number (Google, 2015).This blog will look into the process of finding the right keywords and give a few examples for illustration purposes.(Shih, et al.,…Continue Reading A how-to guide on choosing your keywords.. for beginners from a beginner! | gec12’s blog
Creating Contented Content and Examples of Best Practice | jb597’s blog
Content marketing is defined by the Content Marketing Institute (2015) as ‘a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.’ In other words its the creation of media and a way of engaging with your…Continue Reading Creating Contented Content and Examples of Best Practice | jb597’s blog
Get to know your Organic SEO – Content Optimisation | jb597’s blog
Parikh and Deshmukh (2013) define search engine optimisation (SEO) as a cluster of strategies and techniques designed to increase the amount of visitors to a website through attaining a high ranking position on the search results page of a search engine. Content optimisation is the organic SEO route to making your website more visible on…Continue Reading Get to know your Organic SEO – Content Optimisation | jb597’s blog
Mobile Marketing Makes Money | jb597’s blog
The past decade has seen a rapid increase in smart phone and tablet usage which has subsequently given rise to the prominence of mobile marketing. Six in ten UK adults now use a smart phone, up 54% than in 2012, with nearly all 16 – 34 year old’s operating online via a range of devices,…Continue Reading Mobile Marketing Makes Money | jb597’s blog
The not so standard email click-through rate advice. | lol10’s blog
Having read and researched the different ways you can improve email click-through rates, it seems as though it would be hard not to achieve an increase. However, it’s something that many organisations still grapple with and are constantly looking to improve but the advice out there quite often seems repetitive and ticks the boxes of…Continue Reading The not so standard email click-through rate advice. | lol10’s blog
EASY STEPS TO GROW YOUR LOCAL BUSINESS WITH TWITTER | gf60’s blog
It is very important for local businesses to use social media such as Twitter in its favor. Since many people in Brighton support local companies and communities, it would make the job easier for these businesses to stand out from the crowd. As an example, we can focus on New York Coffee Club, even though…Continue Reading EASY STEPS TO GROW YOUR LOCAL BUSINESS WITH TWITTER | gf60’s blog
A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
The market for sharing videos is showing no signs of slowing down either – it is the fastest growing form of advertising, and is expected to grow by a quarter for the next five years in the U.K. alone. (Williams. 2014) Almost 60% of video shares World wide occur on Facebook, so if you are…Continue Reading A Valuable Lesson In Creating Videos For Your Business’s Facebook Account | Amy’s blog, xo
What’s so key about keywords? | gec12’s blog
This blog will focus on keyword optimisation and try to simplify the complex algorithms used by search engines (in particular Google) to identify the most key, keyword points! via What’s so key about keywords? | gec12’s blog….Continue Reading What’s so key about keywords? | gec12’s blog
Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Once a business begins sharing content and creating hashtags, it will soon be followed by User Generated Content (UCG).. perfect for marketing on a budget! Once you have posted your own photos etc, you have a host of users who will want to also share their own photos of your products etc …. Potentially this…Continue Reading Instagram Business…. Is It Any Of Your Business? | Amy’s blog, xo
Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!
For many businesses, using sites like Facebook and Twitter is pretty failsafe. They cost nothing to set up, and little time goes into managing them. Worst case scenario, you page crashes, you lose a few followers, or get the odd negative comment… right? Actually, the risks can be a lot higher, and the consequences can…Continue Reading Exercising Caution with Social Media Marketing: Be Aware of the Risks Involved in Using Social Media to Promote Your Business!