Digital sponsorship is becoming popular due to it’s attractive medium and interactive and dynamic nature. It allows rich media such as video streaming and personalisation technologies. (Drennan & Cornwell, 2004) discuss how these attributes make it possible for sponsors to target their market more effectively, heighten involvement of their target audience, and measure the effectiveness…Continue Reading How can online sponsorship be used successfully as part of a digital marketing strategy? | gec12’s blog
Are you wondering how Social Media could impact your business? Here are 10 benefits every start-up company should know.. | Emily Gailer
The average person is reputedly exposed to 2,000 or more marketing messages every day, a figure that might take you by surprise! As Weber, (2009) states, marketers should participate, organise and encourage social networks in which people want to belong. This encourages vital engagement; instead of talking at customers, marketers can talk with them. The…Continue Reading Are you wondering how Social Media could impact your business? Here are 10 benefits every start-up company should know.. | Emily Gailer
The Things We Should Know About Blogging For SME’s. | sb653’s blog
The first important point to consider is that SME’s should not be considered as homogeneous and that this marketing technique may not be suitable for every business. It depends on the type of customers a business carries on whether a blog post is necessary or effective, for example, do the customers use or take notice…Continue Reading The Things We Should Know About Blogging For SME’s. | sb653’s blog
Smarter Information, Smarter Consumers – HBR
The goal of a good electronic-disclosure regime should be to ensure that consumers know what they’re getting and can compare products. The better consumers are able to understand the features and prices of the products and services they buy, the less regulators need to interfere. In the 2008 book Nudge, one of us (Thaler) and…Continue Reading Smarter Information, Smarter Consumers – HBR
What are the opportunities for digital marketing and the Internet of Things? | Econsultancy
Firstly, turning products into data-driven, owned interactive media. Once digitally activated, products become a platform for content, experiences and direct digital relationships with consumers. For instance, scanning products to access information that helps you get the most out of using it: tips and how-tos, or recipe information for food and drink, and so on. A…Continue Reading What are the opportunities for digital marketing and the Internet of Things? | Econsultancy
Few tips for local businesses to get your Facebook Strategy Started! | gf60’s blog
Facebook is currently simplifying the ease of access to online advertising for any offline business that did not have the resources to promote themselves in the past (Clark, 2014). With social networks everyone is connected no matter the geographic location, creating a powerful ecosystem. As agued by Nadkarni & Hofmann (2012), people wants to feel…Continue Reading Few tips for local businesses to get your Facebook Strategy Started! | gf60’s blog
User Generated Content Campaigns. Good Idea? | bwm10’s blog
User Generated Content (UGC) is the process of “people who voluntarily contribute data, information or media that then appears before others in a useful or entertaining way” (Krumm, J. 2008). This can be through comment sections, ratings & reviews or personal videos/vlogs. The question we’re asking here is whether starting a UGC is worth the…Continue Reading User Generated Content Campaigns. Good Idea? | bwm10’s blog
Email Marketing for a small business: Striking the right email tone with customers | Stef G’s blog
The right tone of voice is key to establishing a businesses and the way customers view the business. According to Cummings (2015) a tone of voice is… ‘’not what you say, but how you say it. This encompasses not only the words you choose, but their order, rhythm and pace. Rather confusingly, when seen in…Continue Reading Email Marketing for a small business: Striking the right email tone with customers | Stef G’s blog
Tick-Tock the Mouse Hit Send – When is the best time to send your email campaign? | lol10’s blog
Here are some tips, adapted from Marrs (2014), to consider when deciding on the timings you’re going to trail for your email campaign: Happy Monday – not quite. The consensus is to avoid sending emails to people on a Monday. The likelihood is that they will be catching up on things to do and organising…Continue Reading Tick-Tock the Mouse Hit Send – When is the best time to send your email campaign? | lol10’s blog
Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog
One of the biggest reasons that brands fail in their Facebook advertising efforts is that they do not split test (Loomer, 2012). They create one or two ads, find that they do not succeed and label it a failure. That is why you must try out multiple variations in order to understand what resonates with…Continue Reading Facebook Advertising: The Importance of Split Testing | Sophie Wood’s blog