With an ever increasing number of emails hitting our inboxes every day, customers’ expectations of email campaigns are higher than ever, and with more competition to get their emails noticed, businesses need to ensure their email are targeted, creative and personal (The Marketer, 2012 and Smith, 2014). According to Smith (2014) 64% of people prefer…Continue Reading ‘Hi there valued customer no. 1756….’ – A look at email personalisation: its benefits, when it goes wrong and how to avoid it. | seh32’s blog
Digital marketing to generation Y | gec12’s blog
There are several companies that have generation Y as their target market. For examples, Thomas Cooks 18-30s, Asos and NUS extra and they need to adapt their digital marketing strategies because of the below factors: Generation Y’s online consumer behaviour has an impact on how companies can digitally market towards them. (Lange, 2014) discusses how…Continue Reading Digital marketing to generation Y | gec12’s blog
Partner Categories To Target Facebook Ads | Harrison Dark’s blog
The Benefits of Facebook Advertising Before the blog goes in to a discussion regarding how to target the relevant audience, one must discuss the benefits of advertising on Facebook. It is evidential that there is an abundance of advantages when using Facebook advertising, however, this blog will identify the three key advantages. It can be…Continue Reading Partner Categories To Target Facebook Ads | Harrison Dark’s blog
Suggestions to marketers on how to successfully use social media: with examples from restaurants | Melissa Lea
Social media is becoming such an integrated and assumed part of daily life for the average person, most businesses recognise the value of using social media to increase their business and brand reputation (Kaplan, & Haenlein 2010). Social media has fundamentally changes the way companies communicate with their customers. It is more critical than ever…Continue Reading Suggestions to marketers on how to successfully use social media: with examples from restaurants | Melissa Lea
What to consider when creating a viral e-mail campaign | lw258’s blog
When creating a viral e-mail campaign it is essential to think about different components of this method of digital marketing. Outlined in this blog are the factors I think are most important when creating an e-mail campaign. Subject Line The subject line is key as this will normally determine whether a user will open an…Continue Reading What to consider when creating a viral e-mail campaign | lw258’s blog
How should home furnishing companies use Social Media? | Emily Gailer
he UK home furnishings market is positioned as part of the home furniture industry. This contributes a whopping £9.4bn to annual GDP, a figure that took me by surprise due to its sheer size. Industry revenue is projected to grow by 4.9%, which didn’t take me so much by surprise considering that the Government’s Help…Continue Reading How should home furnishing companies use Social Media? | Emily Gailer
The Dos & Don’ts of the Social Media H#shtag | Luke Rudd’s Blog
The world of the social media hashtag is a complicated one. Often overused by users, the hashtag was originally designed to help consumers identify their topic of interest by keyword search. However, in a plight of excitement, consumers have gathered a stranglehold over brands as they struggle to rise above social media hijackers. Following some…Continue Reading The Dos & Don’ts of the Social Media H#shtag | Luke Rudd’s Blog
Conversion Optimization – A Beginners Guide | Luke Rudd’s Blog
In 2014 the total number of websites exceeded 1 billion (Internet live stats, 2014), a milestone to which highlights the adoption of the world’s fastest growing media channel. This makes it ever more challenging for infant companies to articulate their offering as they wonder estranged into common CRO pitfalls. The solution is actually rather simple,…Continue Reading Conversion Optimization – A Beginners Guide | Luke Rudd’s Blog
Infographics: A Primer on Its Digital Influence | Luke Rudd’s Blog
In this post I will be looking at examples of infographics and specifically why they should feature within your marketing strategies for the future. Visual Learningternet live stats, 2015) the pressure has intensified to polarize ones digital offerings in a fiercely competitive environment. In fact according to data from Tony Haile of Chartbeat (2014), the…Continue Reading Infographics: A Primer on Its Digital Influence | Luke Rudd’s Blog
Why Your Landing Page Matters | Sophie Wood’s blog
Online advertising has become a prominent force in an organisation’s marketing activities, with the standard approach seeing companies create adverts based on modelling the user’s needs and interests. However, there is a surprisingly low level of effort dedicated to what actually happens after an advert is clicked on (Becker et al, 2009). Advertisers spend obscene…Continue Reading Why Your Landing Page Matters | Sophie Wood’s blog