Boutet and Quoniam (2012) reinforce the importance of being on the first page of Google – a person seeking information cannot equally value all the results provided by the search engine. Why? Well, it’s simple – you don’t review every single result that Google offers and if you do… you have way too much time…Continue Reading Follow the Yellow Brick Road… To the First Page of Google! | nm209’s blog
From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
So, what’s all the buzz about this social network platform which limits posts to 140-characters? Surely, with other options such as Facebook and Google+, the thought of having to conjure such concise posts may seem a hassle, or unnecessary? It would appear this isn’t the case at all, as Twitter has been hailed ‘a brilliant…Continue Reading From personalised design to infinite content, is Twitter an effective platform for the 21st Century business? | Natalie Golding
2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
This blog sets out to illustrate the basic rules of design, applying them to the web, the key trends of 2015 that brands will need to consider, and finally some simple tips on what to avoid! Miller (2014) asserts that the very backbone of design success rests on the balance and symmetry of the site….Continue Reading 2015’s Ultimate Web Design Hacks! | Joseph Dodds’ Digital Marketing blog
Web design still matters! | Joseph Dodds’ Digital Marketing blog
The first reason to consider is the increasing number of competitors that e-commerce now receives making quality web design paramount (Ghandour et al, 2010). DeLone and McLean (2003) maintain that a further reason for careful consideration of web design is that quality of the site will affect subsequent use, which in term determines benefits accrued…Continue Reading Web design still matters! | Joseph Dodds’ Digital Marketing blog
Here’s how to optimise your brands Twitter campaign! | Joseph Dodds’ Digital Marketing blog
According to Patel (2015) there’s an increasing trend of social communication between brands and social media users, meaning it’s a better time to capitalise on this growing trend now more than ever! Replying to users and getting back to them will make them feel valued (Stelzner, 2014), it’s a fantastic way to boost PR and…Continue Reading Here’s how to optimise your brands Twitter campaign! | Joseph Dodds’ Digital Marketing blog
How your brand can boost its Facebook user engagement! Part 2! | Joseph Dodds’ Digital Marketing blog
As Aaron Lee (2012) has aptly alluded to, a picture paints a thousand words and a Facebook photo is worth much more than that. The brain processes visuals 60,000 times faster than text, meaning there’s little better ways to grab users attention than by sharing photos, or videos on your page. These photos can be…Continue Reading How your brand can boost its Facebook user engagement! Part 2! | Joseph Dodds’ Digital Marketing blog
How your brand can boost its Facebook user engagement! Part 1! | Joseph Dodds’ Digital Marketing blog
Is your brand using Facebook but has no idea how to successfully market itself? Are you struggling for likes or user engagement? In this two part series you’ll find the quintessential guide to boosting your brands user engagement on Facebook. This post first sets out the way in which the basic parameters of the site…Continue Reading How your brand can boost its Facebook user engagement! Part 1! | Joseph Dodds’ Digital Marketing blog
Would a Facebook competition increase awareness of YOUR brand? Let’s see how it works! | Emily Gailer
Worldwide, there are over 1.39 billion monthly active Facebook users (13% increase yea-on-year) statistically meaning Facebook is just too big to ignore, offering a massive platform to showcase your brand and products. In the increasingly saturated market place of home furnishings, it is essential to promote your brand to stay ahead of your competitors. As…Continue Reading Would a Facebook competition increase awareness of YOUR brand? Let’s see how it works! | Emily Gailer
The importance of creating insightful content for social media
Social media consists of websites and applications that create highly interactive platforms, enabling users to share, co-create, participate in or discuss user-generated content (Kietzmann et al., 2011). One of the defining elements of social media is the central role that consumers and users take, moving from passive receivers of traditional marketing to engaged, collaborative and…Continue Reading The importance of creating insightful content for social media
8 tips to maximize your brands Twitter presence | rb363’s blog
Since its inception in 2006, Twitter has seen phenomenal growth in the past 9 years. It is the largest microblogging site in the world, with its 255 million users tweeting 140 characters at a time. Twitters online reach and user base, taken from an AdWeek infographic made in February 2015, speak for themselves (AdWeek.com, 2015)….Continue Reading 8 tips to maximize your brands Twitter presence | rb363’s blog