While a full blown viral campaign may seem unachievable for many, studying what drives the most successful viral campaigns could provide valuable insight to content marketers in terms of creating communicable marketing content. So what are the key factors for successful traction of marketing campaigns across the web? Triggering an Emotion Berger and Milkman (2012)…Continue Reading What factors determine the reach of your content? | Content Marketing and Social Media
What are organisations using social media for? | Content Marketing and Social Media
Research shows that 88% of marketers are using social media (Whiting and Williams, 2013), but without strategic marketing planning and specific goals in the long run, over-extension and lack of vision can lead to the failure of any marketing activity (Abdallah and Langley, 2014). So what is the purpose of having a corporate social media…Continue Reading What are organisations using social media for? | Content Marketing and Social Media
How Personal is Too Personal – Personalisation in Email Marketing | Sophie Koudoua’s Blog
The popular opinion of managers is that personalisation is essential for improved email response rates (Ellis-Chadwick & Doherty, 2012). But how personal should a company be with their emails? Is the email going to capture the attention of the recipient or will it leave somebody worrying what personal information of their’s is recorded in a…Continue Reading How Personal is Too Personal – Personalisation in Email Marketing | Sophie Koudoua’s Blog
Get Social – Key Reasons Why Social Media is Great for Business | Sophie Koudoua’s Blog
Using Facebook enables you to improve brand awareness and build your brand an identity. When customers and prospects can engage with your brand on social media, it gives your brand a human voice that they can relate to (Robshaw-Bryan, 2013). In addition, when your business activities are being posted on the newsfeed of customers, you…Continue Reading Get Social – Key Reasons Why Social Media is Great for Business | Sophie Koudoua’s Blog
From Likes to Being Liked – Social Media as a Customer Feedback Mechanism | Sophie Koudoua’s Blog
Social media usage is growing at a phenomenal pace, with close to two billion users across multiple social media platforms such as Facebook, Twitter and YouTube. This figure continues to grow at double-digit rates (Kasian-Lew, 2014) What does this mean for businesses? It definitely makes the customer service more transparent. The power is no longer…Continue Reading From Likes to Being Liked – Social Media as a Customer Feedback Mechanism | Sophie Koudoua’s Blog
Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
Viral marketing refers to marketing techniques that utilise social networking platforms to so spread their message, ultimately increasing brand awareness. Knight (1999), as cited in Danilo & Fill (2008), suggests that viral marketing is a similar to a “digitalised sneeze”, one characterised by the release of “millions of tiny particles that can infect others who…Continue Reading Viral Video – Improve Your Chances (No Guarantee) | Sophie Koudoua’s Blog
Email Newsletter Best Practice | Sophie Koudoua’s Blog
Email newsletters are an excellent way to communicate multiple offerings and nurture relationships with consumers (Neilson, 2010). 77% of consumers prefer to receive permission-based marketing communications through email (Lacy, 2012).So how do we ensure we are getting the best out of our email newsletters? Here are some best practice tips… via Email Newsletter Best Practice…Continue Reading Email Newsletter Best Practice | Sophie Koudoua’s Blog
How many ‘likes’? Does your business have a place on Instagram? | Natalie Golding
Benefit often feature photos of their customers wearing the brand’s products, consequently increasing consumer engagement and building brand-consumer relationships. For example, by using the tag #realsies to promote their ‘They’re Real Mascara’, users submitted more than 12,000 ‘selfies’ via Instagram, to which Benefit created a mosaic on a design microsite leading to the product’s page….Continue Reading How many ‘likes’? Does your business have a place on Instagram? | Natalie Golding
Creating an asthetically pleasing website | Jamie Onisto’s blog
With each generation comes a new look and feel. Originally websites were heavily text based but as time goes on images and adaptability have become more prominent. Users are no longer happy to consume pages of static text. Preferences have changed to content that lends itself to readability – something that guides the eye lodically…Continue Reading Creating an asthetically pleasing website | Jamie Onisto’s blog
How influential is you’re Twitter? | SMIK
Chou et al. (2013) demonstrate that there are two key reasons that users choose to join activities. Firstly people who influence the user are using them and therefore the user will join in. Secondly things that are relevant to the users fields of interest, be that work or hobbies. Sudo et al. (2013) demonstrate the…Continue Reading How influential is you’re Twitter? | SMIK