Customer relationship management (CRM) has long been used through digital platforms, mainly to enhance the customer experience, offering collaboration through shared characteristics, adding value and advocacy (Chaffey & Ellis-Chadwick, 2012). In a recent publication via (Gartner, 2015), a hype cycle was constructed of underlying trends, emerging trends and prevailing trends, one prevailing trend indicating that…Continue Reading Customer Relationship Management Evolves and Births Customer Experience Management. | Matt Dawson’s Digital Marketing Blog
Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Starting out, before we can get into what an SME should be focusing on when redesigning their site, we first need to establish why an SME should be redesigning their site and how to tell if your site is in need of a refresh.Redesigning a website to be more user-friendly and aesthetically pleasing can increase…Continue Reading Do I need to redesign my website? How to tell if your website needs an overhaul | Digital Marketing
Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog
‘Personalised marketing’ is fast becoming the new digital marketing trend – it’s purpose is to adapt products and services (in this case emails!) by using information that has been inferred from the consumers behaviour or transactions. Personalisation and customisation are different; the marketer is in charge of personalisation not the consumer (Montgomery & Smith, 2009)….Continue Reading Hi Shivani! Why the fashion industry should use personalisation in email marketing and go beyond just a name… | Shivani’s Digital Marketing Blog
Digital Channels for Book Retailers | Catalinas Digital Footprint
Continuing our investigation into social media campaigns as a successful digital marketing strategy its worth to look at how other book retailers/competitors have used digital channels. New emerging technology, innovation and creativity have pushed book retailers into a digital frenzy. Borders & Books is a prime example of how volatile the book retailing industry can…Continue Reading Digital Channels for Book Retailers | Catalinas Digital Footprint
Digital Marketing
According to this source, in July 2015 there were over 1.6 million Android apps and 1.5 million Apple apps available to download, with the largest percentage (22%) being games and those for food and drink, such as restaurants, coming in at 2.72%. It seems that these days every business has its own app, but do…Continue Reading Digital Marketing
The importance of vloggers and how they can enhance your brand image | Maria’s Blog
The reason why brand blogging or vlogging is so influential is because it gives a sense of transparency in communication for the consumers. They share information of value that people engage upon (Chaffey & Ellis-Chadwick, 2012 p537). For instance, make-up vloggers will give positive or negative reviews on the products they’ve been using and this…Continue Reading The importance of vloggers and how they can enhance your brand image | Maria’s Blog
How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
A study conducted by Verisign in 2013; namely “Benefits And Barriers Of Bringing A Small Business Online: Perspectives From Global Small Businesses“, demonstrated how smaller businesses can leverage their position with relatively minimal effort. If the effort is relatively minimal, the question is; why are some small businesses still falling behind and not maximizing the…Continue Reading How important is an online presence for SMEs? | An insight into effective Digital Marketing concepts
Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
According to a 2009 study by Technorati, blogs have exceeded all other Internet applications in the number of users. By 2011, the total number of blogs reached 152 million. The popularity of blogs has shifted the nature in which fashion brands communicate with their audience, as blogs today are considered the new electronic form of…Continue Reading Fashion Brands are Finally Catching Up with the Power of the Blogger | eren gencler
For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
With the cost of video production reducing, video is taking content marketing by storm with the demand for online videos outpacing the budgets required. According to Cisco, they predict globally in 2019, consumer internet video traffic will be 80% of all consumer internet traffic, up from 64% in 2014 (Cisco, 2015). This shows the huge…Continue Reading For marketing agencies, is online video the future focus of their content marketing strategies? | A Roadmap to Digital Marketing
#Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing
I’m sure we all know what a ‘hashtag’ is, but what are the real benefits to your business of using and creating hashtags? To put it simply, an increased reach equals increased click rates; which means an inevitable increase in conversion rates. Studies show that tweets receive a significant increase in click rates when using…Continue Reading #Hashtag.. What are the benefits of having a unique Hashtag? | The World of Digital Marketing