How Phones have evolved with Marketing…Mise en scène; Imagine you are in town waiting for a bus. It’s evening time, so of course the bus stop is packed out with dreary commuters trying to return home. There are a vast number of differences between each of them, for example, attire career, salary, home, family etc. But the majority of the time, they do share a common trait. They are preoccupied. Sure they may glance up occasionally to check how long they will be idle for, but the majority of the time they will be on their mobile phone or tablet.There is no doubt mobile phones have revolutionised the fabric of our society, for the better, right? Surely the main purpose of the mobile phone is to help individuals and better society? (Insert iRobot reference) Perhaps not, especially in the eyes of the older generation. This post is essentially delving down into how and why society has become addicted to looking down. Are phones the proverbial wolf in sheep’s clothing as Tenner (1997) believed, And how are businesses cashing in on this?